Tailgunner, Author at Tailgunner

Online marketing stats you need to know for 2016!

If you’re like most business owners out there, you probably spent a fair amount of time at the beginning of this year setting goals and targets, and creating a marketing strategy to help you get there. Maybe you wanted to invest more time interacting with your audience on LinkedIn. Or perhaps you wanted to start pushing your products more through Facebook. It could even have been as simple as writing a monthly blog post to share on your website. Well, we’re now nearly halfway through 2016 – so how’s the strategy looking now? Are you still writing those blogs and […]

Tailgunner2019-04-09T23:56:36+12:00June 20th, 2016|Online Marketing, Small Business, Statistics|

5 Instagram Tips for Small Businesses

Instagram is a social media platform that allows you to visually promote your business to an incredibly wide and growing audience. It’s a community built on the power of visual storytelling, and if you’re not already on Instagram, you might want to reconsider your social media strategy. That said, launching your business onto a new platform can be a little daunting – it means more work and more activity to monitor, and you might be struggling to think what kind of content you can post that people might actually want to interact with. While these concerns are valid, you’ll soon […]

Tailgunner2019-04-09T23:56:12+12:00May 23rd, 2016|Instagram, Small Business, Social Media|

5 tips for boosting engagement on Facebook

One of the most common questions we’re asked is how can business owners increase engagement on Facebook. Here’s a common scenario: they’ve been running a Facebook page for 12 months., and in that time they’ve built a following of 2000 fans. But despite posting new content semi-regularly, they’re just not getting the interaction they’d like. Every post gets one or two likes, but nothing else. What can they do? Here are 5 tips we always end up sharing.

Tailgunner2019-04-09T23:55:59+12:00March 1st, 2016|Facebook, Social Media|

5 simple ways to revitalise your LinkedIn profile

LinkedIn is the social network for professionals. Business owners use it to network and connect, and potential employees use it to showcase their skills and experience. Because your LinkedIn profile is presented in a professional environment, it’s essential you’re putting your best foot forward. If it’s been a while since you’ve visited your profile, we recommend you take some time soon to log in and give your profile a refresh. Here are 5 simple ways you can get your profile humming again.

Tailgunner2019-04-09T23:55:47+12:00February 5th, 2016|LinkedIn, Social Media|

SEO mistakes – why people can’t find your website

We talk a lot about good SEO practice, and how to make your website as search engine friendly as possible. A good search engine ranking can be so important for your businesses, and it places your website directly in front of people who are searching for the services you offer. But for every business that’s made it to the first page of Google, there are hundreds of businesses that haven’t. These businesses have websites that are sitting anywhere from page 2 to page 102, so it’s unlikely they’ll ever get much business out of their website. While there are countless […]

Tailgunner2019-04-09T23:55:38+12:00July 10th, 2015|Search Engine Optimisation|

SEO basics for small businesses

If you’re a small business owner, it’s very important that you have a basic understanding of SEO, or search engine optimisation. Chances are you’re very familiar with the term SEO already – as it’s likely your inbox and junk mail folders are full of emails from companies overseas offering you cheap SEO work for your website. But unless you’ve spent a little time doing some reading and research, it’s likely you’re not too familiar with what it is, what it means, and how important it can be for your business. SEO is unique in that its not a fad or […]

Tailgunner2019-04-09T23:55:06+12:00June 24th, 2015|Search Engine Optimisation, Small Business|

Top 10 Social Media Tips

There’s no denying that we’re now living in a digital society. The internet has become an important part of nearly everything we do. We use it for work, for entertainment, for leisure, for socialising, and even for comparing home loan rates and insurance premiums. If you manage a business or company and want to reach more clients and get in front of even more potential customers, it’s essential you’re digitally active too – and one of the most effective ways to make your presence known online is via social media. Here are just a few short pieces of advice if […]

Tailgunner2019-04-09T23:58:10+12:00May 13th, 2015|Facebook, Instagram, LinkedIn, Social Media|

Is your website responsive? It needs to be!

When it comes to determining the order that results appear in a Google search, there is a long list of factors that Google takes into account. Until recently the main factors have included the content of your website, the number of links to your website, and how active you are on social media. That was until recently, when Google announced that on 21 April 2015, it will be introducing a new factor: mobile friendly. Google knows if your website is mobile friendly, and has decided to include it as a ranking factor. Essentially, this means if your website is mobile […]

Tailgunner2019-04-09T23:58:20+12:00March 30th, 2015|Web design|

Search Engine Optimisation Case Study – Stem Creative

Stem Creative is a Wellington-based video production company that specialises in telling stories for businesses online. They have an impressive range of clients including Garage Project, the National Party, L’Oreal, Whittaker’s Chocolate and more. They approached us in 2014 to have a go at optimising their website. They’d built the website themselves, and wanted to competitively challenge for the first page on Google. They’d hired a couple of different companies to do the same work earlier, but were unhappy with the approach and limited range of ideas these companies came with. When it comes to determining your website’s rankings in […]

Tailgunner2019-04-09T23:58:26+12:00January 29th, 2015|Case Studies, Search Engine Optimisation|

Social media stats for 2014

2014 was a big year for social media, and it looks like 2015 might be much of the same. So we thought we’d start 2015 with a brief reflection of 2014, and what it meant for social media. We’ve got analysis on the big 4 social networks (Facebook, Twitter, Google Plus, YouTube), as well as a few others, including Instagram, LinkedIn, Pinterest and Snapchat. Facebook Facebook has 1.28 billion monthly active users, making it the most popular network out there. Also: It has 1.01 billion mobile monthly active users 72% of online adults visit Facebook at least once a month […]

Tailgunner2019-04-09T23:58:36+12:00January 15th, 2015|Facebook, Instagram, LinkedIn, Social Media, Statistics|

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