If you’re a frequent flyer or an avid traveler, it’s highly likely that you’ve received an email from Air New Zealand or the Airpoints Store at some point. Their emails are engaging, informative and leave a lasting impression on the reader. But, what makes Air New Zealand’s email marketing strategy so successful, and what can small New Zealand businesses learn from their approach? Let’s take a closer look. 

Personalisation: The Power of Tailor-Made Content

Air New Zealand’s commitment to personalisation is no secret. Instead of a one-size-fits-all approach to customer communication, the airline invests time and effort into […]