Google Ads is a Pay Per Click (PPC) search advertising program used by Google to allow you to put your business directly in front of potential clients and customers looking for the great products and services you provided.
Statistics show that 84% of New Zealanders go online to research products and services before purchasing. Furthermore, 94% of them use Google, meaning an ad for your business on Google Ads is a great way to get people’s attention!
The beauty of Google Ads is you only pay when someone clicks your ad. The danger is that unless your Google Ads campaign is set up and managed well, you could be wasting a whole lot of money.