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About Tailgunner

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So far Tailgunner has created 57 blog entries.

Crafting an engaging homepage: 7 simple tips

Your website’s homepage holds the key to captivating your audience and leaving a lasting impression. Within a matter of seconds, it must convey your value proposition and engage visitors to keep them hooked. Unfortunately, we’ve come across one too many poorly designed homepages that look a little like this—not pretty, to say the least.

Badly designed homepage

If you’re unsure whether your current homepage measures up, fear not. We’ve got you covered. Here are seven simple tips to transform your homepage into an irresistible magnet that keeps visitors glued to […]

2023-06-19T16:19:52+12:00June 19th, 2023|Blog, Web design|

Unleash the Power of Pinterest Marketing

When it comes to social media marketing, most of us think of the giants: Tik Tok, Instagram, and Facebook. But, what about Pinterest? 

Did you know Pinterest is the third-largest social media platform in the US, with over 450 million active users worldwide? The visual search engine which is often overlooked is an absolute game-changer when it comes to connecting with qualified customers, driving traffic to your website, and increasing your sales. So, how can you unleash the power of Pinterest for your small business or brand? Well, firstly… 

Treat it as a search […]

2023-05-22T15:01:53+12:00May 22nd, 2023|Blog, Small Business, Social Media|

Taking Flight: The Winning Email Marketing Strategies of Air NZ

If you’re a frequent flyer or an avid traveler, it’s highly likely that you’ve received an email from Air New Zealand or the Airpoints Store at some point. Their emails are engaging, informative and leave a lasting impression on the reader. But, what makes Air New Zealand’s email marketing strategy so successful, and what can small New Zealand businesses learn from their approach? Let’s take a closer look. 

 

Personalisation: The Power of Tailor-Made Content

Air New Zealand’s commitment to personalisation is no secret. Instead of a one-size-fits-all approach to customer communication, the airline invests time and effort into […]

2023-04-28T11:58:42+12:00April 21st, 2023|Blog, Email Marketing, Small Business|

Graphic Design & Social Media Superstar

We’re looking for a Graphic Design & Social Media superstar to join our team in Lower Hutt.

We need someone to help manage the social media presence of our clients. You’ll be helping to develop and implement social media strategies for a wide range of clients across an array of industries.

This is a full-time position, starting immediately, with the opportunity to work from home for the right candidate.

RESPONSIBILITIES

  • Collaborating with the team and our clients on marketing campaigns
  • Designing graphics and brand elements to promote our clients
  • Developing content strategies
  • Designing content that provides value to our clients and helps them stand out
  • Identifying […]
2020-08-31T19:47:50+12:00August 31st, 2020|Vacancies|

Hey retail owners…your customers are waiting for your film debut! 

Whether you’re selling a service or promoting a product, video marketing is the best way to display all that your brand has to offer. Video marketing is one of the most effective mediums for online advertising. Globally, according to 2018 survey, 54% of consumers say that video content is their preference from a brand or business that they support. What’s more, video content of a high quality is easier than ever to capture and share thanks to 4k resolution cameras on smartphones, and plenty of free video editing software. 

So if ‘anyone can do it’ and everyone […]

2020-10-05T16:07:48+13:00August 25th, 2020|Online Marketing, Social Media|

Ten things design can do for your business right now 

Keep it professional with a beautifully designed Website

Show of hands, how many of you have knee-jerk clicked off a website due to some tragically outdated design? Whether it’s a pixelated, blurry logo or a chaos of illegible typography, a poorly designed or just plain dated website won’t win any visitors. 

So what can design do? 

A well-designed website is a delight, both to view and navigate. A web designer worth their salt can ensure that your site is composed of these key design features: 

  • A simple, easy-to-navigate meny 
  • A clean […]
2020-07-27T15:43:25+12:00July 27th, 2020|Uncategorized|

How to communicate with your customers during Level 3

Before people venture forth into the great unknown beyond their own homes, they’re likely going to look up their local options online and see who’s serving what during the weeks ahead. If you’re relying on a single sign outside your store, cafe or restaurant in order to draw customers in, theres a good chance that barely anyone will see it. Few will have the luxury of being able to drive around browsing takeaway options; such aimless driving will be heavily discouraged if Australia’s restrictions are anything to go by. 

Your best bet for attracting attention and sustaining […]

2020-07-07T09:39:59+12:00April 22nd, 2020|Online Marketing, Small Business|

Discounted eCommerce Website

The way we do business in New Zealand has changed significantly over the last few weeks. With many businesses having to close their physical doors, the need to have an online presence has never been greater. We’ve been busy transitioning a wide range of businesses in so many different industries to an online presence, and we know that so many other businesses need help with the same thing.

So with that in mind, we’ve come up with an offer for a discounted eCommerce website package that’ll help you establish a strong online presence and get your products and services online and […]

2020-04-03T13:29:54+13:00April 3rd, 2020|Web design|

COVID-19 and your small business: stay social with your customers and client base in 2020

Social media has been absolutely crucial for businesses in the past few months. Supermarkets have been able to update their customers on developments in stock availability, vital medical updates from the WHO have been signal-boosted over multiple networks, world leaders have been able to address nations, and (perhaps most importantly), each of us has had the ability to remain in contact with loved ones internationally. 

Social isolation might be a physical reality, but accessibility to social media means it doesn’t have to be a virtual one. 

In fact, while stocks might be plummetting hither and yon, […]

2020-03-16T20:45:07+13:00March 13th, 2020|Uncategorized|

Making the most out of your first Month of Social Media: First Impressions

First impressions (brainstorming at your first Tailgunner Social Media Meeting)

Be it a casual phone call or a catch-up over coffee, your first meeting with the Tailgunner team is essential to establishing a strong social media presence, particularly in your first month. Your first few posts are pretty important. There’s a lot we can learn from how the posts are received, and how simple they are to prepare and maintain. Before we get caught up on details, we’ll need to get a feel for your brand. 

Here are a few topics we’d like to cover with you at […]

2020-03-16T20:51:42+13:00February 25th, 2020|Uncategorized|
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