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About Tailgunner

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So far Tailgunner has created 41 blog entries.

Graphic Design & Social Media Superstar

We’re looking for a Graphic Design & Social Media superstar to join our team in Lower Hutt.

We need someone to help manage the social media presence of our clients. You’ll be helping to develop and implement social media strategies for a wide range of clients across an array of industries.

This is a full-time position, starting immediately, with the opportunity to work from home for the right candidate.

RESPONSIBILITIES

  • Collaborating with the team and our clients on marketing campaigns
  • Designing graphics and brand elements to promote our clients
  • Developing content strategies
  • Designing content that provides value to our clients and helps them stand out
  • Identifying […]
2020-08-31T19:47:50+12:00August 31st, 2020|Vacancies|

Discounted eCommerce Website

The way we do business in New Zealand has changed significantly over the last few weeks. With many businesses having to close their physical doors, the need to have an online presence has never been greater. We’ve been busy transitioning a wide range of businesses in so many different industries to an online presence, and we know that so many other businesses need help with the same thing.

So with that in mind, we’ve come up with an offer for a discounted eCommerce website package that’ll help you establish a strong online presence and get your products and services online and […]

2020-04-03T13:29:54+13:00April 3rd, 2020|Web design|

Getting the best out of your Web Design Brief (Part 2)

  Presenting your preferred examples So you’ve found a glorious website that works in a way you would like for your own brand. Nice! We’ll certainly do our best to create your brand a website with similar style and functionality, but a few things are going to affect how well this works: your product/service, your budget, and your deadline. The team at Tailgunner are problem solvers. We’ll do our best for your brand on the budget and timeframe you give us.

2019-04-09T23:48:32+12:00May 25th, 2017|Blog|

Getting the best out of your Web Design Brief (Part 1)

During a web design project, our team will go out of its way to please our clients – be this through endless edits, additional features (perhaps not included in the brief), and a good deal of trial and error upon request. It’s no secret that some projects can tend to go more smoothly than others. While we can promise that we’ll do our best to inform and educate you about all things web design and project-related, there are a few tips we can offer our clients to ensure a seamless transaction is made between us.

2019-04-09T23:49:38+12:00May 16th, 2017|Blog|

Under the influence: using customers to collect customers

No matter how fantastic your product or service might be, getting the attention of your target audience can be a tremulous task – especially for small kiwi businesses. In a world where we tend to roll our eyes at obvious advertisements, it can be hard to target the trustworthy marketing zone wherein a potential customer can feel comfortable and eventually keen to try your product. Times are changing. Just as the internet morphed into the user-bolstered 2.0, companies are looking to the customers themselves for brand-boosting opportunities. With a little social media smarts… you might just see your customers magically […]

Three reasons why a rebrand is going to be the best bet for your business

Do I really need a new logo? Is it worth it? The old one has worked fine for us these past few decades…why should I bother rebranding? You wouldn’t show up to work in a garish pastel pantsuit, so why should your logo stay stuck in the 80’s-90’s? Even a few early 2000 logos are lacking that modern, timeless factor that many 2010-7 logos are strongly sporting these days. A relevant rebrand is every bit as important as updated technology for your business, so what’s stopping you from investing in that redesign? If it’s going to take a little persuasion […]

2019-04-09T23:52:04+12:00April 21st, 2017|Blog|

How to handle hate: keeping your profile professional

The ‘single star review’ is never a welcome notification for small businesses currently utilising social media for marketing. The lonely 1 star out of 5 will generally be followed by a client’s (often expletive-laced) narrative regarding an unsatisfactory experience they’ve had with your business. Sometimes the single star won’t be accompanied by any comments at all, and the ‘reviewer’ will just be seeking to bring down your overall rating – an issue we’ve faced ourselves at Tailgunner. Then there’s blatant negativity. A comment will come out of nowhere on one of your posts – cold and uncalled for. How are […]

2019-04-09T23:51:54+12:00March 30th, 2017|Blog|

Instagram is bettering itself for business: here’s how!

If you’ve been scrolling through Instagram lately then chances are you’ve probably noticed a line of little blue dots situated under folk’s photos and videos. Taking a moment to investigate this new feature, you’ll discover that a swipe will turn one post into a multi-pictured slideshow. Gimmick or golden marketing tool, today we do a brand-focused breakdown and see how your business might benefit from this new feature!

2019-04-09T23:51:41+12:00March 3rd, 2017|Instagram, Social Media|

The benefits of video for business: websites

  Soaring sales and increased conversions If you’ve got products to sell then video marketing is your new best friend. Studies show that by merely featuring a product video on your site’s landing page, you can increase conversions by more than 80%! Why? Well, sight is the most dominant of our senses so it therefore makes sense that videos would captivate and influence us more than a paragraph of text or a catchy theme song. If pictures tell a thousand words then continuous moving pictures will be able to simultaneously stimulate and inform your potential customers in a matter of […]

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