Tailgunner https://tailgunner.co.nz Digital Marketing & Web Design Wed, 28 Oct 2020 02:34:14 +0000 en-NZ hourly 1 https://wordpress.org/?v=5.5.1 Three customer review tactics for Wellington small businesses. https://tailgunner.co.nz/customer-reviews-for-wellington-small-businesses/?utm_source=rss&utm_medium=rss&utm_campaign=customer-reviews-for-wellington-small-businesses https://tailgunner.co.nz/customer-reviews-for-wellington-small-businesses/#respond Wed, 28 Oct 2020 02:34:14 +0000 https://tailgunner.co.nz/?p=5117 In today's digital world, customer reviews are vital. The everyday consumer looks out for them, they will learn from them and most often than not, they will influence a consumer's buying decisions. For small businesses, reviews are a powerful tool that can assist in building brand credibility and sales; two important objectives. Our Wellington social [...]

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In today’s digital world, customer reviews are vital. The everyday consumer looks out for them, they will learn from them and most often than not, they will influence a consumer’s buying decisions. For small businesses, reviews are a powerful tool that can assist in building brand credibility and sales; two important objectives. Our Wellington social media specialists have three tactics that will ensure your customers leave you positive reviews.

Make it easy 

The secret of receiving good online reviews is to make the process easy. Social media platforms are a good place to start. Most social platforms are relatively simple and intuitive. Meaning, customers will be more inclined to share their reviews. The most effective social media platforms for reviews include:

  • Facebook 
  • Instagram 
  • Twitter
  • Youtube 
  • Linkedin 

Third-party review sites such as Zomato or Yelp are also great platforms to help get the good word out. It is however, important to note that an influx of positive reviews can come across as fake. To avoid this, we suggest investing in a wider social media strategy. One which includes customer reviews as a part of an overarching strategy. 

Incentivise 

If you feel that you aren’t receiving many reviews, or you just like the idea of rewarding your customers then consider incentivising. Incentives such as:

  •  Discounts
  •  Coupons
  •  Competition entries
  •  Gift cards

should boost the number of reviews you receive. There are a number of creative and subtle ways small businesses can reward their customers.  A campaign manager or social media specialist should be able to design you a system that benefits both your small business and your customers. 

Timing.

There is nothing worse than getting under someone’s skin at the wrong time. This will only leave you with a negative review that others will see. Work on timing. We suggest the following times, when asking customers for their review. 

After:

  • A customer has positively interacted with your brand
  • A re-order of a product or service

If they:

  • Tag you on social media 
  • Refer other customers to you 
  • Spend a considerable amount of time engaging on your social media or website.

The trick is to approach them when they are the most satisfied or fulfilled.

The simple review is much more powerful than you think. Reviews are the digital goodwill of your business. With almost everyone being online, it’s crucial that your brand is portrayed in a positive manner.  If you’re curious about whether customer reviews could benefit your small business, book a free session with us today!

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Graphic Design & Social Media Superstar https://tailgunner.co.nz/graphic-design-social-media-superstar/?utm_source=rss&utm_medium=rss&utm_campaign=graphic-design-social-media-superstar https://tailgunner.co.nz/graphic-design-social-media-superstar/#respond Mon, 31 Aug 2020 05:24:55 +0000 https://tailgunner.co.nz/?p=5086 We're looking for a Graphic Design & Social Media superstar to join our team in Lower Hutt. We need someone to help manage the social media presence of our clients. You'll be helping to develop and implement social media strategies for a wide range of clients across an array of industries. This is a full-time [...]

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We’re looking for a Graphic Design & Social Media superstar to join our team in Lower Hutt.

We need someone to help manage the social media presence of our clients. You’ll be helping to develop and implement social media strategies for a wide range of clients across an array of industries.

This is a full-time position, starting immediately, with the opportunity to work from home for the right candidate.

RESPONSIBILITIES

  • Collaborating with the team and our clients on marketing campaigns
  • Designing graphics and brand elements to promote our clients
  • Developing content strategies
  • Designing content that provides value to our clients and helps them stand out
  • Identifying opportunities to help our clients grow in the social space
  • Monitoring social media accounts and responding to comments and messages
  • Writing content for social, email newsletters and websites that’s interesting and reads well.

REQUIREMENTS
The right person will be:

  • great at engaging audiences digitally
  • a creative thinker, capable of turning plain content into engaging posts
  • savvy with the Adobe Creative Suite
  • able to think proactively, and show initiative with content creation
  • organised, capable of working with multiple clients at the same time
  • a team player, but also able to work independently
  • driven by a desire to see our clients succeed.

ABOUT US
We’re a digital marketing agency based in Lower Hutt that specialises in helping businesses achieve more online. We offer a range of services, from social media and web design to Google Ads and email marketing. We work with a wide range of businesses and organisations, from small one-man-bands to big businesses around the world.

KEEN?
To apply, email your CV to seth@tailgunner.co.nz, or fill out the form below to apply online.

APPLY ONLINE
[contact-form-7]

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Hey retail owners…your customers are waiting for your film debut!  https://tailgunner.co.nz/hey-retail-owners-your-customers-are-waiting-for-your-film-debut/?utm_source=rss&utm_medium=rss&utm_campaign=hey-retail-owners-your-customers-are-waiting-for-your-film-debut https://tailgunner.co.nz/hey-retail-owners-your-customers-are-waiting-for-your-film-debut/#respond Mon, 24 Aug 2020 19:00:59 +0000 https://tailgunner.co.nz/?p=5106 Whether you’re selling a service or promoting a product, video marketing is the best way to display all that your brand has to offer. Video marketing is one of the most effective mediums for online advertising. Globally, according to 2018 survey, 54% of consumers say that video content is their preference from a brand or [...]

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Whether you’re selling a service or promoting a product, video marketing is the best way to display all that your brand has to offer. Video marketing is one of the most effective mediums for online advertising. Globally, according to 2018 survey, 54% of consumers say that video content is their preference from a brand or business that they support. What’s more, video content of a high quality is easier than ever to capture and share thanks to 4k resolution cameras on smartphones, and plenty of free video editing software. 

So if ‘anyone can do it’ and everyone has a smartphone, why aren’t more small NZ businesses taking the opportunity to ‘flaunt their wares’ via film? 

No guarantee 

Wary of the risk of wasted time, and perhaps less than optimistic about your brand’s online reach, we understand your aversion to the idea of investing too much in video content. Video content that, let’s face it, might not even achieve the amount of exposure you’d have liked. Fear not, there are many means and ways by which we can ensure your video is reaching the widest audience of potential clients and customers available to you. 

Thanks to paid online advertising campaigns, such as that of Facebook, Instagram and Google, it’s now easier than ever to ensure your video shows up in the feeds of clients or customers-to-be. With paid, targeted advertising, your video will appear to those who have the highest likelihood in being interested in the services you provide, and the products you sell. With the help of a seasoned  social media advertisement manager, your video will have the power to perform better than any post you’ve ever shared online, and any poster you’ve ever hung up on a wall. 

Well, sight is the most dominant of our senses so it therefore makes sense that videos would captivate and influence us more than a paragraph of text or a catchy theme song. If pictures tell a thousand words then continuous moving pictures will be able to simultaneously stimulate and inform your potential customers in a matter of seconds.

 

Time and effort 

The oldest excuse in the book: you’re too busy to fuss over footage right now, you’re trying to run a business! So many small businesses underestimate the influence of small yet consistent business videos posted to their Facebook or Instagram stories. 

Now, more than ever, your audience will be relying on photos and videos to understand your business, especially during the ever-changing lockdown standards. If, for example, you wanted to advertise your beauty services and you wanted to display the hygienic efforts you’re making to keep your clients safe, a quick Facebook/Instagram story video panning around your studio would immediately put all your audience members at ease: more so than a single photo, or a long-winded blog. 

In understanding the benefits of this low-effort, high payoff digital advertising tool, we hope you feel encouraged and inspired to give social media video posting a try. Visiting businesses to take photos and videos has been a service that we have offered clients in the past, and several have appreciated having the task handled by an experienced social media manager. Our services save you time and effort so you can focus on your business: we’ll show your potential customers what you’re up to via video, and you’ll get to meet them when they walk into your store raving about the wonderful things they saw online in your videos! 

 

Don’t make any more excuses that keep your business from making its film debut online. Talk to Tailgunner today and we’ll see to it that your digital advertising is taken a step further with some stunning, eye-catching digital content!

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Ten things design can do for your business right now  https://tailgunner.co.nz/ten-things-design-can-do-for-your-business-right-now/?utm_source=rss&utm_medium=rss&utm_campaign=ten-things-design-can-do-for-your-business-right-now https://tailgunner.co.nz/ten-things-design-can-do-for-your-business-right-now/#respond Mon, 27 Jul 2020 03:41:58 +0000 https://tailgunner.co.nz/?p=5070 Keep it professional with a beautifully designed Website Show of hands, how many of you have knee-jerk clicked off a website due to some tragically outdated design? Whether it’s a pixelated, blurry logo or a chaos of illegible typography, a poorly designed or just plain dated website won’t win any visitors.  So what can design [...]

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Keep it professional with a beautifully designed Website

Show of hands, how many of you have knee-jerk clicked off a website due to some tragically outdated design? Whether it’s a pixelated, blurry logo or a chaos of illegible typography, a poorly designed or just plain dated website won’t win any visitors. 

So what can design do? 

A well-designed website is a delight, both to view and navigate. A web designer worth their salt can ensure that your site is composed of these key design features: 

  • A simple, easy-to-navigate meny 
  • A clean flow of information
  • Attractive, high-resolution imagery 
  • Clever infographics and icons to immediately communicate your products/services
  • A cohesive colour palette 
  • Sleek, sophisticated data displays (graphs, timelines etc) 

Websites need to deliver good design on every page in order to be fully effective and appreciated. If any single page is dated, pixelated or dull, then that page is simply “letting the team down”. Sharpen up your site with a stunning dose of design and give your visitors something worth hanging around for.

 

Keep us posted (consistent posting) 

With so many businesses pivoting their storefronts to social media, it’s easy for your own business’s posts to drown in this oversaturated space. Fear not, it’s actually not too difficult to stand out from the crowd, especially when so many people are (unfortunately) rushing to get their information, products and updates up on social media ASAP: they aren’t putting a lot of effort into their professional appearance, and this is where you and your brand can shine! 

What can design do for you? 

Beautiful, tailor-made social media posts are going to level up your brand’s online presence. Whether you’re posting a product launch, a sale, or a series of informational pieces about your business, implementing some stylish design work will ensure your posts aren’t missed. Using a clever, eye-catching combination of images, colours and typography, a designer can take any tedious announcement and turn it into something likeable and shareable for your audience. 

 

Look sharp and make an impression

First impressions are so important online, specifically on social media; more specifically, on your profile page itself. Your banner picture is like a virtual store window…have you dressed your window well, or are there cobwebs that need tending to? 

What can a designer do for you? 

One banner, so many opportunities. A designer can create any type of banner you need to suit your business and make the right impression: 

  • A brand-focussed banner introducing your page with a bold colour and your logo 
  • An animated banner that cycles through gorgeous imagery of your products 
  • Photos of your team, office or location to help people find you 
  • An infographic depicting an easy, fast explanation of your service
  • Stylish typography keeping your audience updated with sales, promotions and launches 

Remember, your banner never has to stay the same. You can always update your banner with a fresh design later down the track. Whether you’re making a stylish first impression or updating your audience about a sale, a designer will make sure your banner is beautiful.

 

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How to communicate with your customers during Level 3 https://tailgunner.co.nz/get-people-on-board-by-keeping-them-updated-on-social-media/?utm_source=rss&utm_medium=rss&utm_campaign=get-people-on-board-by-keeping-them-updated-on-social-media https://tailgunner.co.nz/get-people-on-board-by-keeping-them-updated-on-social-media/#respond Tue, 21 Apr 2020 19:00:11 +0000 https://tailgunner.co.nz/?p=5051 Before people venture forth into the great unknown beyond their own homes, they’re likely going to look up their local options online and see who’s serving what during the weeks ahead. If you’re relying on a single sign outside your store, cafe or restaurant in order to draw customers in, theres a good chance that [...]

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Before people venture forth into the great unknown beyond their own homes, they’re likely going to look up their local options online and see who’s serving what during the weeks ahead. If you’re relying on a single sign outside your store, cafe or restaurant in order to draw customers in, theres a good chance that barely anyone will see it. Few will have the luxury of being able to drive around browsing takeaway options; such aimless driving will be heavily discouraged if Australia’s restrictions are anything to go by. 

Your best bet for attracting attention and sustaining it is social media. Here’s a simple strategy to implement if you’re planning to restart your restaurant, cafe or store with takeaway or delivery options… 

 

Good graphic design

Get a graphic designer to help you put together some strong imagery that attracts attention and informs your audience immediately about your new takeaway or delivery scenario – use a clear, consistent font or colour scheme so that viewers recognise and memorise your posts 

Start strong

Post an initial introductory post advertising your store’s new situation, and financially boost this to a targeted demographic if you can afford to do so. 

Keep up the content 

Post weekly/daily reminders about your takeaway/delivery situation, and include photos of your store where possible so that people feel more comfortable about what to expect when approaching to make their orders. 

Let’s see the team! 

Post photos of your team in appropriate gloves or masks where possible to show that you are taking health and safety measures seriously – people genuinely appreciate the effort involved in keeping a store compliant with the Level 3 restrictions, and will likely be supportive of your efforts.

Deals and giveaways 

If things are quiet, run weekly deals or giveaways to create consistent buzz around your business.

Browse-worthy photography 

Share good quality photos of your food, coffee or products – people don’t have time to stop by and browse, so this is the next best thing right now.

#SupportYourLocal

Utilize the ‘support your local’ hashtag – people are actively searching for this hashtag at the moment, so you’ll gain more interest from potential customers and sometimes even directories who are advertising local businesses in order to promote a sense of community. 

 

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Discounted eCommerce Website https://tailgunner.co.nz/our-discounted-ecommerce-website/?utm_source=rss&utm_medium=rss&utm_campaign=our-discounted-ecommerce-website https://tailgunner.co.nz/our-discounted-ecommerce-website/#respond Fri, 03 Apr 2020 00:28:58 +0000 https://tailgunner.co.nz/?p=5033 The way we do business in New Zealand has changed significantly over the last few weeks. With many businesses having to close their physical doors, the need to have an online presence has never been greater. We've been busy transitioning a wide range of businesses in so many different industries to an online presence, and [...]

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The way we do business in New Zealand has changed significantly over the last few weeks. With many businesses having to close their physical doors, the need to have an online presence has never been greater. We’ve been busy transitioning a wide range of businesses in so many different industries to an online presence, and we know that so many other businesses need help with the same thing.

So with that in mind, we’ve come up with an offer for a discounted eCommerce website package that’ll help you establish a strong online presence and get your products and services online and in front of the millions of Kiwis who are sitting at home surfing the web.

And because we know that time is of the essence, we’re committed to getting each website done ASAP! At this stage, we estimate being able to launch your site within just 7 days of you getting in touch!

And all this, for just $2700 (+GST)

We’ve bundled up everything you need in this package to start selling online, including:

  • A unique and customised design that suits your businesses.
  • A secure payment system for accepting credit card payments.
  • An unlimited number of products and categories.
  • An easy-to-manage system so you can update your content and products yourself (but we’ll still be on hand to help out if needed).
  • The ability to set discounts and sell gift cards online.
  • A free training session (delivered online) so you can manage the website all by yourself.
  • Plus a whole lot more, including social media integration, product reviews, stock/inventory management etc.
  • Need it faster?
    Turning around an eCommerce site in less than 1 week is a pretty good effort, but these are extraordinary times and we know that a week might not be quick enough for some businesses, so we’re also including an option to turn this around in less than 48 hours.

    That means if you get in touch with us and we kick things off, we’ll be ready to deliver the completed website before the end of the next day. If you’re keen to activate the 48 hour turnaround, the complete cost of the project would be $3700 (+GST).

    Click Here To Find Out More

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    ]]> https://tailgunner.co.nz/our-discounted-ecommerce-website/feed/ 0 COVID-19 and your small business: stay social with your customers and client base in 2020 https://tailgunner.co.nz/covid-19-and-your-small-business-stay-social-with-your-customers-and-client-base-in-2020/?utm_source=rss&utm_medium=rss&utm_campaign=covid-19-and-your-small-business-stay-social-with-your-customers-and-client-base-in-2020 https://tailgunner.co.nz/covid-19-and-your-small-business-stay-social-with-your-customers-and-client-base-in-2020/#respond Thu, 12 Mar 2020 22:00:17 +0000 https://tailgunner.co.nz/?p=4960 Social media has been absolutely crucial for businesses in the past few months. Supermarkets have been able to update their customers on developments in stock availability, vital medical updates from the WHO have been signal-boosted over multiple networks, world leaders have been able to address nations, and (perhaps most importantly), each of us has had [...]

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    Social media has been absolutely crucial for businesses in the past few months. Supermarkets have been able to update their customers on developments in stock availability, vital medical updates from the WHO have been signal-boosted over multiple networks, world leaders have been able to address nations, and (perhaps most importantly), each of us has had the ability to remain in contact with loved ones internationally. 

    Social isolation might be a physical reality, but accessibility to social media means it doesn’t have to be a virtual one. 

    In fact, while stocks might be plummetting hither and yon, internet providers are seeing sweet profitability through this trying time. Now, more than ever, it is essential to have a confident online presence as physical storefronts become quieter amid pending self-isolation situations. 

    Be they Facebook, Instagram or anything in between, here are just a few ways that your business profiles will keep you afloat during potentially quiet seasons ahead. 

     

    Keep your customers/clients informed 

    Use your professional social media profiles to keep your customers and client base informed in all matters. During these unique and unpredictable times, people are turning to social media for answers. If a customer wants to know whether or not your shop stocks an item, they’ll likely start by checking your Facebook page or website rather than visiting your physical store. If clients have any questions about your services, they’ll also start with your socials or website, sending private messages or reviewing previous posts to find the latest news about your business. 

    We’ve bulleted the most important reasons why clients and customers will be turning to your social media pages and website in the coming months, based on the response we’ve monitored among our own clients since the initial outbreak of the virus:

    • Updates on stock (depletion, restocking and expected timeframes for shipping) 
    • Store hours and availability
    • Cancellations or date-shifts for important events 
    • Changes your store will be making to promote hygienic, safe transactions and services

     

    Instant messenger 

    As we’ve seen around the world, it doesn’t take long for a lot of people to suddenly find themselves self-isolating. Big events are cancelled. Tourism is all but out of the question. To monitor their situations at a safe distance, people have turned to social media to communicate with businesses. If you want to keep in contact with your client base or customers, both old and new, your best hope of instant and constant contact is social media. 

    Establish a Facebook instant messaging system with automatic answers to frequently asked questions, and offer an auto-response to customers who get in contact after hours so that they know their message has been received, and when to expect an official reply. Make your contact details readily known and forefront on your website, and invest in services that maintain and manage this online presence so that your business can be prepared no matter how quiet things get on the physical storefront. 

     

    Stay relevant (in the customer/client’s conscious) 

    In addition to being available when your audience needs you, posting regularly on social media also keeps you in the consciousness of your client base and customers. With regular, relevant posts that show a confident online presence, it’ll be hard for your audience not to notice you as they spend increasing amounts of time online. As people scroll through their socials, ensure that you’re reaching out and securing the attention of your clients and customers. Let everyone know that, despite this increasingly dire situation, you’re still here, and you’re still ready to provide top-quality products and services to see them through! 

     

     

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    Making the most out of your first Month of Social Media: First Impressions https://tailgunner.co.nz/making-the-most-out-of-your-first-month-of-social-media-first-impressions/?utm_source=rss&utm_medium=rss&utm_campaign=making-the-most-out-of-your-first-month-of-social-media-first-impressions https://tailgunner.co.nz/making-the-most-out-of-your-first-month-of-social-media-first-impressions/#respond Mon, 24 Feb 2020 21:00:36 +0000 https://tailgunner.co.nz/?p=4963 First impressions (brainstorming at your first Tailgunner Social Media Meeting) Be it a casual phone call or a catch-up over coffee, your first meeting with the Tailgunner team is essential to establishing a strong social media presence, particularly in your first month. Your first few posts are pretty important. There’s a lot we can learn [...]

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    First impressions (brainstorming at your first Tailgunner Social Media Meeting)

    Be it a casual phone call or a catch-up over coffee, your first meeting with the Tailgunner team is essential to establishing a strong social media presence, particularly in your first month. Your first few posts are pretty important. There’s a lot we can learn from how the posts are received, and how simple they are to prepare and maintain. Before we get caught up on details, we’ll need to get a feel for your brand. 

    Here are a few topics we’d like to cover with you at your first meeting with our team:

    • Tell us about your business or brand – your history, values, team and aspirations. 
    • Tell us about your customers – we’ll need an understanding of the audience we’ll be working to reach, to entertain and to impress. 
    • Do you have any social media accounts that you admire? Share them with us so we can get a feel for your ideal account structure. 

     

    Don’t start without visuals!

    One of the biggest mistakes we see so many businesses make is starting an account without any visual representation for their brand. When it comes to social media, posting content without a complimentary piece of visual stimuli is simply not going to succeed. Everything is visual these days. Got something to say? Got a fact or statistic to share? Got a new product you need to peddle? Say it with an image. 

    For companies looking to set up social accounts for products, we recommend the following: 

    • Hire a professional photographer to take as many photos of your products as possible (we’re talking hundreds of photos – thousands if you can!)
    • If you can’t afford a professional, there are plenty of young professionals and students looking to broaden their portfolios, and you might be able to come to an affordable arrangement – talk to the Tailgunner team about this one, because we should be able to help you make the right connections. 
    • If you can’t compile your own photos, make sure you set up a photo folder with the Tailgunner team of approved stock photography or user-generated content that we can share for your first month (not a long-term solution, but this can get you off the ground while you prepare your professional pics)

    For companies looking to set up accounts for services, we recommend the following: 

    • Give the Tailgunner team a wishlist for stock photography that you would like our team to use – be sure to let us know about any aspects you’d like us to promote (such as diversity of people in the photos) or avoid (such as pictures of tradesmen not using proper safety gear)
    • If your service can’t be photographed, let’s work together on some graphic templates that we can use to visually inspire your audience while discussing the benefits and details of your service. 
    • Share photos of your team, office, clients and other such personal scenarios that will show your company’s more human and relatable qualities to your audience. If you have a cat that likes to hang around the office, for example, sharing about this on social media will give your followers something warm and memorable to associate with you and your team. 

    When it comes to starting up a new social media account, it really does pay to guide your social media management team in terms of imagery and photography. Any time you invest in this sort of organisation will pay off in the long run. If we have to wait for photos to share, your audience misses out on seeing your products in their best light, and subsequently loses interest. 

    Don’t let anyone lose interest – secure their attention by starting off on the right foot…visually. 

     

    Establish your ‘look’ – colours, fonts

    To elaborate on some of what we discussed in the above points, it really pays to establish your ‘look’ before we start scheduling content for your brand. A consistent collection of colours, fonts and themes will give your brand a sharper, more polished and reliable appearance. 

    With our graphic design team, take a moment to discuss and agree upon a few of the following visual features: 

    • Two fonts that represent your brand (one for fun titles, the other for big bodies of text) 
    • Your logo file (send us a high-quality version of your logo file for important announcement posts such as competitions or sales) 
    • At least two colours that represent your brand (we can always take these from your logo file 

     

    Discover your voice (tone)

    Your social media tone leaves a lasting impression on your audience. Think of your tone as your company’s personality. Are you lighthearted and comedic, or professional and detail-driven? Should your audience be entertained, informed, or both? 

    Help the Tailgunner team establish a tone for your brand by working with us to create a character profile for your brand. This way, when it comes to creating competitions, promotions or announcements, we’ll know how to word them in a confident, consistent voice that compliments the rest of your usual posts. 

     

    Time to experiment 

    For the first month of social media posting, we like to experiment a bit with post times. We’ll try some posting in the morning and some in the afternoon. Try not to be alarmed when you see this sporadic scheduling style – we’re simply experimenting to see when your audience is online, and at what time they are most likely to interact. We’ll also earn a month of data to analyse and review, so let us ensure we’re getting the most useful data that we possibly can.  

     

    Get to know your audience 

    In the first month of scheduling, we’ll pay close attention to the messages and comments that our new posts will be getting on your profile. We’ll see what sort of questions your audience are asking, what makes them laugh and what makes them curious. We’ll also see what posts encourage people to make contact, or to click onto your website. 

    There’s lots to learn, but each interaction (no matter how negative) helps us further understand your audience so that we can ensure to provide the perfect content for them in the future. 

     

    Develop consistent content streams 

    While we would prefer to agree on a reliable schedule of content streams before the first month of your content is released, we understand that this isn’t always doable. Sometimes there’s a need for experimentation first. During our first month of scheduling, we can try either of the following: 

    • Post three times a week, with a similar stream of content being shared on specific days of the week (for example, your restaurant might post about takeaway food on Monday, Date Night on Wednesday and After Work Drinks on Fridays) 
    • Experiment with several types of posts for the first few weeks, then model future posts after whichever styles were successful (your audience might only respond to funny, shareable content, so we can keep things lighthearted going forward, for example)

    It pays to revisit and revise your content stream structure regularly. We’ll go more in-depth on this in our next point…

     

    Stay tuned for the second part of this blog in April 2020!

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    Good giveaway or suspicious scam? How to tell comp from con  https://tailgunner.co.nz/good-giveaway-or-suspicious-scam-how-to-tell-comp-from-con/?utm_source=rss&utm_medium=rss&utm_campaign=good-giveaway-or-suspicious-scam-how-to-tell-comp-from-con https://tailgunner.co.nz/good-giveaway-or-suspicious-scam-how-to-tell-comp-from-con/#respond Tue, 28 Jan 2020 18:00:38 +0000 https://tailgunner.co.nz/?p=4955 If the summer holiday New World scam taught us anything, it is simply that you can’t be too careful when it comes to competitions. Even when you see a trustworthy brand attached to the giveaway, we would strongly urge you to take a step back and consider these safety measures before giving away your personal [...]

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    If the summer holiday New World scam taught us anything, it is simply that you can’t be too careful when it comes to competitions. Even when you see a trustworthy brand attached to the giveaway, we would strongly urge you to take a step back and consider these safety measures before giving away your personal information, or following, commenting on, and sharing any scams…

     

    Is the page sharing the competition official? 

    Find the page that originally posted the competition and give it a quick inspection. Look for the following tells of an official brand page: 

    • Is there a blue tick next to the profile name? (bigger brands are usually guaranteed to have one of these badges to mark their legitimacy) 
    • Do they post regularly? Are the posts informational and product/service related or spammy? 
    • Do they reply to comments? When they do, do they do so with a professional manner? 
    • Are there any reviews/recommendations from legitimate people with different surnames? 
    • Do they have a website link? Does it lead to a legitimate site? If not, be sure to close your browser so as to avoid accidentally clicking on any dodgy pop-ups!

    If the page passes all or most of these checks, you’re hopefully looking at a reliable competition. Now, for our next and perhaps most important tip…

     

    If it looks too good to be true, it most definitely is! 

    This one involves a dash of logic and a sprinkle of commonsense. Consider the competition critically. How does it benefit the business? Usually, a giveaway is designed to achieve one of the following things for the brand: 

    • It raises awareness for the brand’s event, services or products
    • It encourages interaction in the form of likes, sharing and comments 
    • It makes the page look popular and successful as they gain hundreds of new followers and appear to be financially stable enough to host giveaways 

    Now reconsider the competition, knowing these brand-goals. Will this competition promote the brand in any beneficial way? Are the brand’s services or products related to the giveaway? Is the competition affordable for the brand – for example, would a small run-from-home handmade soap company really be able to afford giving away a car? 

    At the end of the day, if a competition is giving more than the brand will be getting, there’s a very good chance that this is a very bad scam, and certainly nobody will be winning in this giveaway. 

     

    Also, while you’re here, please don’t go sharing those ‘copy and paste this post to your status’ scams, either…

    We’ve all seen them. Those posts that our friends prompt us to copy and paste to our own pages in an effort to spread the word, raise awareness or affirm an opinion. No matter how righteous the cause might appear or how threatening the supposed subject of the protest, copying, pasting and sharing anything to your page is always ineffective and, unfortunately, a potential security risk. 

    These viral copy + paste messages simply make it easier for no-good advertisers on Facebook to find and view your profile. While your privacy settings might safely keep you from appearing in a search for your name, a search for the post you copied, pasted and shared will reveal you among the other thousands of people unfortunate enough to have been fooled into copying and pasting the scammy content. 

    If you’re passionate about a subject and want to protest or share your opinion, find a safer and more creative way to do so such as a blogging website or a letter to your local paper.

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    Is your website ready for Christmas shoppers?  https://tailgunner.co.nz/is-your-website-ready-for-christmas-shoppers/?utm_source=rss&utm_medium=rss&utm_campaign=is-your-website-ready-for-christmas-shoppers https://tailgunner.co.nz/is-your-website-ready-for-christmas-shoppers/#respond Tue, 03 Dec 2019 19:48:28 +0000 https://tailgunner.co.nz/?p=4950 Because Christmas shoppers are ready for your website!  It’s the most wonderful time of the year for businesses producing great goods that get snapped up during the festive season. Whether you sell fabulous items that can be purchased and wrapped as presents under the tree, or you provide services that suit the holiday season, your [...]

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    Because Christmas shoppers are ready for your website! 

    It’s the most wonderful time of the year for businesses producing great goods that get snapped up during the festive season. Whether you sell fabulous items that can be purchased and wrapped as presents under the tree, or you provide services that suit the holiday season, your website needs to be ready for the impending wave of customers. We’ve put together a quick guide for you to scan through to test whether or not your website might need maintenance before the silly season really kicks in. 

    Ranging from the technical to the attractive and aesthetic, here’s our Christmas wishlist for a perfect website… 

     

    A fast load-time and smooth scrolling 

    Most web users decide whether or not they’ll stick around on a website in a matter of seconds. Usually between 6 and 15 seconds, to be exact. If your site doesn’t load within that small space of time, you’re practically guaranteed to lose that customer. 

    Your website should load immediately, and scrolling should be smooth with all elements loaded and ready to be clicked and explored. Don’t give your audience an excuse to click off your site and on to your competitor’s – give them everything they’re searching for and more with a smooth, snappy web design! 

     

    A logical layout 

    In the same manner that we enter a grocery store and expect to be met with delicious deli meats and mounds of fresh fruit, your audience expects certain welcoming motifs from your web-store when shopping online. Generally, shoppers don’t want to be met with a landing page laden with fat paragraphs of wordy information. We want to see big, bold and beautiful images of your products, either in use or tastefully captured in crisp photoshoots. 

    Once a user has committed to clicking on your site, be sure they’re rewarded with the exact amount of imagery and information they’ll need to lead them to the purchases they’ve considered making. 

     

    A smart shopping experience 

    From auto-fill address pages to intelligent carts that automatically apply deals or suggest additional helpful products, shopping websites have become wonderfully sophisticated. The myriad features available to you will knock your socks off. While it’ll take a few meetings with a Wellington web design expert to map out the perfect shopping website, you and your customers won’t know yourselves when the new feature-packed design is up and running smoothly in time for Christmas. 

     

    Book a free consultation 

    We’ll take a look at your website, at no cost, and give you some tips and feedback on how it can be improved to achieve its purpose. And if you don’t already have a website, we’ll help you (at no cost) determine the purpose your website needs to have, and give you some ideas on how your site should be built to achieve it.

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