Social Media Archives

Unleash the Power of Pinterest Marketing

When it comes to social media marketing, most of us think of the giants: Tik Tok, Instagram, and Facebook. But, what about Pinterest?

Did you know Pinterest is the third-largest social media platform in the US, with over 450 million active users worldwide? The visual search engine which is often overlooked is an absolute game-changer when it comes to connecting with qualified customers, driving traffic to your website, and increasing your sales. So, how can you unleash the power of Pinterest for your small business or brand? Well, firstly…

Treat it as a search […]

Tailgunner2023-05-22T15:01:53+12:00May 22nd, 2023|Blog, Small Business, Social Media|

Social Media Advertising: The 4 most frequently asked questions

In last month’s blog, we looked at the importance of having a social media strategy in place for your Wellington small business. The main component of a social media strategy pertains to the promotion of your offerings and how you wish to spread your message. Here at Tailgunner, we are often asked many questions on social media advertising. So, today we are sharing four of our most frequently asked questions and our insights.

Question 1: What is the most popular social media platform?

The oldest and most wide-reaching social media network is Facebook. Facebook reaches a staggering

priya2021-03-26T11:58:35+13:00March 26th, 2021|Facebook, Instagram, Small Business, Social Media|

Why your Wellington small business needs a social media marketing strategy

Own a Wellington small business? We know what you’re thinking.

“I don’t need any external help. I use Facebook every day, I can totally manage my own business page.”

The truth is, you probably can. But, should you jump in blind without any direction? Whether you’re going it alone or ready to work with dedicated professionals, every social media initiative needs to start with a discussion on strategy. Here’s why.

Connect with customers

Social media has become a way of life. Any and every topic of conversation is now being discussed online. […]

priya2021-03-26T10:33:53+13:00February 24th, 2021|Small Business, Social Media|

3 customer review tactics for Wellington small businesses.

In today’s digital world, customer reviews are vital. The everyday consumer looks out for them, they will learn from them and most often than not, they will influence a consumer’s buying decisions. For small businesses, reviews are a powerful tool that can assist in building brand credibility and sales; two important objectives. Our Wellington social media specialists have three tactics that will ensure your customers leave you positive reviews.

Make it easy

The secret to receiving good online reviews is to make the process easy. Social media platforms […]

priya2021-03-26T10:35:05+13:00October 28th, 2020|Small Business, Social Media|

Hey retail owners…your customers are waiting for your film debut!

Whether you’re selling a service or promoting a product, video marketing is the best way to display all that your brand has to offer. Video marketing is one of the most effective mediums for online advertising. Globally, according to 2018 survey, 54% of consumers say that video content is their preference from a brand or business that they support. What’s more, video content of a high quality is easier than ever to capture and share thanks to 4k resolution cameras on smartphones, and plenty of free video editing software.

So if ‘anyone can do it’ and everyone […]

Tailgunner2020-10-05T16:07:48+13:00August 25th, 2020|Online Marketing, Social Media|

Robots are taking over Instagram: Everything you need to know

Tailgunner2019-04-11T12:07:47+12:00February 9th, 2018|Blog, Instagram, Small Business, Social Media|

Under the influence: using customers to collect customers

No matter how fantastic your product or service might be, getting the attention of your target audience can be a tremulous task – especially for small kiwi businesses. In a world where we tend to roll our eyes at obvious advertisements, it can be hard to target the trustworthy marketing zone wherein a potential customer can feel comfortable and eventually keen to try your product. Times are changing. Just as the internet morphed into the user-bolstered 2.0, companies are looking to the customers themselves for brand-boosting opportunities. With a little social media smarts… you might just see your customers magically […]

Tailgunner2019-04-09T23:52:14+12:00April 28th, 2017|Blog, Facebook, Influencer, Influencer Marketing, Instagram, LinkedIn, Online Marketing, Small Business, Social Media, Statistics|

Instagram is bettering itself for business: here’s how!

If you’ve been scrolling through Instagram lately then chances are you’ve probably noticed a line of little blue dots situated under folk’s photos and videos. Taking a moment to investigate this new feature, you’ll discover that a swipe will turn one post into a multi-pictured slideshow. Gimmick or golden marketing tool, today we do a brand-focused breakdown and see how your business might benefit from this new feature!

Tailgunner2019-04-09T23:51:41+12:00March 3rd, 2017|Instagram, Social Media|

Continued: Choosing the right social network (Pinterest and Instagram)

Instagram This crisp, clean, visually-focussed social network is perfect for clients with eye-catching imagery to share. Instagram sells the concept of an experience, which is why brands often employ popular Instagrammers to share images of themselves using the product: faithful audience members – in an effort to mimic the Instagrammer’s lifestyle – will shop for the same products that they see featured in the photos. While Facebook draws attention to and offers information about your brand, Instagram aims to do this visually by instilling a desire within your audience to acquire the items or places promoted in your eye-catching […]

Tailgunner2019-04-09T23:53:39+12:00February 9th, 2017|Blog, Facebook, Instagram, LinkedIn, Online Marketing, Small Business, Social Media|

Choosing the right social network for your business

So you’ve decided it’s time to bring your brand to social media. Or, perhaps, you’ve already accumulated several accounts for your brand, and you’re finding it challenging to figure out which ones are successfully networking your business and which are wasting your time and energy. We know that you’ve got an audience of potential clients out there who are eager to learn about your product or service. The tricky part can be finding which social network this audience are currently active on, and that’s where we come in. Working with a myriad of clients ranging from tradesmen to pharmaceutical companies […]

Tailgunner2019-04-09T23:53:56+12:00January 25th, 2017|Blog, Facebook, Instagram, LinkedIn, Online Marketing, Small Business, Social Media|

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