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Three customer review tactics for Wellington small businesses.

In today’s digital world, customer reviews are vital. The everyday consumer looks out for them, they will learn from them and most often than not, they will influence a consumer’s buying decisions. For small businesses, reviews are a powerful tool that can assist in building brand credibility and sales; two important objectives. Our Wellington social media specialists have three tactics that will ensure your customers leave you positive reviews.

Make it easy 

The secret of receiving good online reviews is to make the process easy. Social media platforms […]

2020-10-28T15:34:14+13:00October 28th, 2020|Small Business, Social Media|

Hey retail owners…your customers are waiting for your film debut! 

Whether you’re selling a service or promoting a product, video marketing is the best way to display all that your brand has to offer. Video marketing is one of the most effective mediums for online advertising. Globally, according to 2018 survey, 54% of consumers say that video content is their preference from a brand or business that they support. What’s more, video content of a high quality is easier than ever to capture and share thanks to 4k resolution cameras on smartphones, and plenty of free video editing software. 

So if ‘anyone can do it’ and everyone […]

2020-10-05T16:07:48+13:00August 25th, 2020|Online Marketing, Social Media|

Under the influence: using customers to collect customers

No matter how fantastic your product or service might be, getting the attention of your target audience can be a tremulous task – especially for small kiwi businesses. In a world where we tend to roll our eyes at obvious advertisements, it can be hard to target the trustworthy marketing zone wherein a potential customer can feel comfortable and eventually keen to try your product. Times are changing. Just as the internet morphed into the user-bolstered 2.0, companies are looking to the customers themselves for brand-boosting opportunities. With a little social media smarts… you might just see your customers magically […]

Instagram is bettering itself for business: here’s how!

If you’ve been scrolling through Instagram lately then chances are you’ve probably noticed a line of little blue dots situated under folk’s photos and videos. Taking a moment to investigate this new feature, you’ll discover that a swipe will turn one post into a multi-pictured slideshow. Gimmick or golden marketing tool, today we do a brand-focused breakdown and see how your business might benefit from this new feature!

2019-04-09T23:51:41+12:00March 3rd, 2017|Instagram, Social Media|

Continued: Choosing the right social network (Pinterest and Instagram)

  Instagram This crisp, clean, visually-focussed social network is perfect for clients with eye-catching imagery to share. Instagram sells the concept of an experience, which is why brands often employ popular Instagrammers to share images of themselves using the product: faithful audience members – in an effort to mimic the Instagrammer’s lifestyle – will shop for the same products that they see featured in the photos. While Facebook draws attention to and offers information about your brand, Instagram aims to do this visually by instilling a desire within your audience to acquire the items or places promoted in your eye-catching […]

Choosing the right social network for your business

So you’ve decided it’s time to bring your brand to social media. Or, perhaps, you’ve already accumulated several accounts for your brand, and you’re finding it challenging to figure out which ones are successfully networking your business and which are wasting your time and energy. We know that you’ve got an audience of potential clients out there who are eager to learn about your product or service. The tricky part can be finding which social network this audience are currently active on, and that’s where we come in. Working with a myriad of clients ranging from tradesmen to pharmaceutical companies […]

5 Instagram Tips for Small Businesses

Instagram is a social media platform that allows you to visually promote your business to an incredibly wide and growing audience. It’s a community built on the power of visual storytelling, and if you’re not already on Instagram, you might want to reconsider your social media strategy. That said, launching your business onto a new platform can be a little daunting – it means more work and more activity to monitor, and you might be struggling to think what kind of content you can post that people might actually want to interact with. While these concerns are valid, you’ll soon […]

2019-04-09T23:56:12+12:00May 23rd, 2016|Instagram, Small Business, Social Media|

5 tips for boosting engagement on Facebook

One of the most common questions we’re asked is how can business owners increase engagement on Facebook. Here’s a common scenario: they’ve been running a Facebook page for 12 months., and in that time they’ve built a following of 2000 fans. But despite posting new content semi-regularly, they’re just not getting the interaction they’d like. Every post gets one or two likes, but nothing else. What can they do? Here are 5 tips we always end up sharing.

2019-04-09T23:55:59+12:00March 1st, 2016|Facebook, Social Media|

5 simple ways to revitalise your LinkedIn profile

LinkedIn is the social network for professionals. Business owners use it to network and connect, and potential employees use it to showcase their skills and experience. Because your LinkedIn profile is presented in a professional environment, it’s essential you’re putting your best foot forward. If it’s been a while since you’ve visited your profile, we recommend you take some time soon to log in and give your profile a refresh. Here are 5 simple ways you can get your profile humming again.

2019-04-09T23:55:47+12:00February 5th, 2016|LinkedIn, Social Media|
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