fbpx

Under the influence: using customers to collect customers

No matter how fantastic your product or service might be, getting the attention of your target audience can be a tremulous task – especially for small kiwi businesses. In a world where we tend to roll our eyes at obvious advertisements, it can be hard to target the trustworthy marketing zone wherein a potential customer can feel comfortable and eventually keen to try your product. Times are changing. Just as the internet morphed into the user-bolstered 2.0, companies are looking to the customers themselves for brand-boosting opportunities. With a little social media smarts… you might just see your customers magically […]

Continued: Choosing the right social network (Pinterest and Instagram)

  Instagram This crisp, clean, visually-focussed social network is perfect for clients with eye-catching imagery to share. Instagram sells the concept of an experience, which is why brands often employ popular Instagrammers to share images of themselves using the product: faithful audience members – in an effort to mimic the Instagrammer’s lifestyle – will shop for the same products that they see featured in the photos. While Facebook draws attention to and offers information about your brand, Instagram aims to do this visually by instilling a desire within your audience to acquire the items or places promoted in your eye-catching […]

Choosing the right social network for your business

So you’ve decided it’s time to bring your brand to social media. Or, perhaps, you’ve already accumulated several accounts for your brand, and you’re finding it challenging to figure out which ones are successfully networking your business and which are wasting your time and energy. We know that you’ve got an audience of potential clients out there who are eager to learn about your product or service. The tricky part can be finding which social network this audience are currently active on, and that’s where we come in. Working with a myriad of clients ranging from tradesmen to pharmaceutical companies […]

5 tips for boosting engagement on Facebook

One of the most common questions we’re asked is how can business owners increase engagement on Facebook. Here’s a common scenario: they’ve been running a Facebook page for 12 months., and in that time they’ve built a following of 2000 fans. But despite posting new content semi-regularly, they’re just not getting the interaction they’d like. Every post gets one or two likes, but nothing else. What can they do? Here are 5 tips we always end up sharing.

2019-04-09T23:55:59+12:00March 1st, 2016|Facebook, Social Media|

Top 10 Social Media Tips

There’s no denying that we’re now living in a digital society. The internet has become an important part of nearly everything we do. We use it for work, for entertainment, for leisure, for socialising, and even for comparing home loan rates and insurance premiums. If you manage a business or company and want to reach more clients and get in front of even more potential customers, it’s essential you’re digitally active too – and one of the most effective ways to make your presence known online is via social media. Here are just a few short pieces of advice if […]

2019-04-09T23:58:10+12:00May 13th, 2015|Facebook, Instagram, LinkedIn, Social Media|

Social media stats for 2014

2014 was a big year for social media, and it looks like 2015 might be much of the same. So we thought we’d start 2015 with a brief reflection of 2014, and what it meant for social media. We’ve got analysis on the big 4 social networks (Facebook, Twitter, Google Plus, YouTube), as well as a few others, including Instagram, LinkedIn, Pinterest and Snapchat. Facebook Facebook has 1.28 billion monthly active users, making it the most popular network out there. Also: It has 1.01 billion mobile monthly active users 72% of online adults visit Facebook at least once a month […]

2019-04-09T23:58:36+12:00January 15th, 2015|Facebook, Instagram, LinkedIn, Social Media, Statistics|

The 7 deadly sins of Social Media

So you’re in charge of managing the social media presence for a business or organisation? Whether you’re just starting out or you’ve been managing the profiles for a while, there are a few fundamental rules and guidelines that dictate best practice when it comes to social media. These 7 deadly sins of Social Media will give you a glimpse of social media’s dark side, and will hopefully give you a few ideas of what not to do while managing your own accounts. Chances are you’re guilty of a few of these “sins”, which may be holding you back and preventing […]

2019-04-10T00:00:58+12:00November 1st, 2014|Facebook, Instagram, LinkedIn, Social Media|

Social media and crime

In our reading this week we came across an interesting infographic which explained a few startling connections between social media and crime. Some of the interesting statistics included: 66 percent of active Facebook users do not know about privacy settings 47 percent of teens have a public facebook profile viewable by anyone 78 percent of burglars have admitted they use Facebook, Google Street View and other social media platforms to select victim’s properties. 54 percent of burglard say that posting status and whereabouts on social media is the most common mistake made by homeowners. The financial cost of cyber crime […]

2019-04-10T00:06:04+12:00October 4th, 2013|Facebook, Instagram, LinkedIn, Social Media|

10 tips for writing better Facebook status updates

One of the key aspects of running a Facebook page is consistent posting, but if you manage a page for a business, organisation or cause, you probably know how hard it can be to think of engaging and relevant updates – especially when you’re trying to post something every day. We recently found a great infographic explaining how to write effective status updates on Facebook, and other social media platforms too. The ten tips it listed included: Post an interesting fact Share a tip Endorse content Don’t always ask a question Inspire action Tell users what to expect Add a […]

2019-04-10T00:06:31+12:00August 26th, 2013|Facebook, Social Media|
Go to Top