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No matter how fantastic your product or service might be, getting the attention of your target audience can be a tremulous task – especially for small kiwi businesses. In a world where we tend to roll our eyes at obvious advertisements, it can be hard to target the trustworthy marketing zone wherein a potential customer can feel comfortable and eventually...

  Instagram This crisp, clean, visually-focussed social network is perfect for clients with eye-catching imagery to share. Instagram sells the concept of an experience, which is why brands often employ popular Instagrammers to share images of themselves using the product: faithful audience members – in an effort to mimic the Instagrammer’s lifestyle – will shop for the same products that...

So you’ve decided it’s time to bring your brand to social media. Or, perhaps, you’ve already accumulated several accounts for your brand, and you’re finding it challenging to figure out which ones are successfully networking your business and which are wasting your time and energy. We know that you’ve got an audience of potential clients out there who are eager...

LinkedIn is the social network for professionals. Business owners use it to network and connect, and potential employees use it to showcase their skills and experience. Because your LinkedIn profile is presented in a professional environment, it’s essential you’re putting your best foot forward. If it’s been a while since you’ve visited your profile, we recommend you take some time...

There’s no denying that we’re now living in a digital society. The internet has become an important part of nearly everything we do. We use it for work, for entertainment, for leisure, for socialising, and even for comparing home loan rates and insurance premiums. If you manage a business or company and want to reach more clients and get in...

2014 was a big year for social media, and it looks like 2015 might be much of the same. So we thought we’d start 2015 with a brief reflection of 2014, and what it meant for social media. We’ve got analysis on the big 4 social networks (Facebook, Twitter, Google Plus, YouTube), as well as a few others, including Instagram,...

So you’re in charge of managing the social media presence for a business or organisation? Whether you’re just starting out or you’ve been managing the profiles for a while, there are a few fundamental rules and guidelines that dictate best practice when it comes to social media. These 7 deadly sins of Social Media will give you a glimpse of...

In our reading this week we came across an interesting infographic which explained a few startling connections between social media and crime. Some of the interesting statistics included: 66 percent of active Facebook users do not know about privacy settings 47 percent of teens have a public facebook profile viewable by anyone 78 percent of burglars have admitted they use...