There’s no denying that we’re now living in a digital society. The internet has become an important part of nearly everything we do. We use it for work, for entertainment, for leisure, for socialising, and even for comparing home loan rates and insurance premiums. If you manage a business or company and want to reach more clients and get in front of even more potential customers, it’s essential you’re digitally active too – and one of the most effective ways to make your presence known online is via social media. Here are just a few short pieces of advice if […]

So you’re in charge of managing the social media presence for a business or organisation? Whether you’re just starting out or you’ve been managing the profiles for a while, there are a few fundamental rules and guidelines that dictate best practice when it comes to social media. These 7 deadly sins of Social Media will give you a glimpse of social media’s dark side, and will hopefully give you a few ideas of what not to do while managing your own accounts. Chances are you’re guilty of a few of these “sins”, which may be holding you back and preventing […]

In our reading this week we came across an interesting infographic which explained a few startling connections between social media and crime. Some of the interesting statistics included: 66 percent of active Facebook users do not know about privacy settings 47 percent of teens have a public facebook profile viewable by anyone 78 percent of burglars have admitted they use Facebook, Google Street View and other social media platforms to select victim’s properties. 54 percent of burglard say that posting status and whereabouts on social media is the most common mistake made by homeowners. The financial cost of cyber crime […]