BlOG

Your website’s homepage holds the key to captivating your audience and leaving a lasting impression. Within a matter of seconds, it must convey your value proposition and engage visitors to keep them hooked. Unfortunately, we’ve come across one too many poorly designed homepages that look a little like this—not pretty, to say the least. If you’re unsure whether your current...

The way we do business in New Zealand has changed significantly over the last few weeks. With many businesses having to close their physical doors, the need to have an online presence has never been greater. We’ve been busy transitioning a wide range of businesses in so many different industries to an online presence, and we know that so many...

It looks like Google are taking the phrase ‘you are what you eat’ quite literally in their latest SEO update. With the recent introduction of the Expertise, Authority, and Trustworthiness rating (or EAT for short), sites won’t be able to settle for a simple old SEO setup if they have any intention of ranking effectively in the world’s most popular...

How is your website contributing to your business? It’s not often we start a new blog article by asking a question, but if you’re going to talk about website design for businesses, this is one of the most important questions you need to ask. Is your website improving your sales rate? Is it bringing in new leads and clients? Do...

When it comes to determining the order that results appear in a Google search, there is a long list of factors that Google takes into account. Until recently the main factors have included the content of your website, the number of links to your website, and how active you are on social media. That was until recently, when Google announced...

Imagine this: you’re sitting at your desk one day and decide to have a look at some of your website’s latest statistics. You log in to Google Analytics and nearly fall off your chair when you see that in the last week your website has attracted more than 10,000 visitors. That’s great! It means people who are looking for the...

When choosing a domain for your company, you now have even more options thanks to changes that came into effect on 30 September 2014. Until now you could only register 3rd level domains ending in .nz, such as wordpress-449938-5007546.cloudwaysapps.com, or stuff.co.nz. Now it’s possible to register 2nd level domains, getting rid of the “.co”, to have domains such as tailgunner.nz...

There are so many different ways to design good websites. While all well-designed websites have features that are unique, they all follow a series of basic rules that govern their look. And you don’t need a degree in visual design or web development to know when these rules have been broken. So here are some of the biggest rule-breakers in...

If your business website doesn’t have a blog, you’re missing out! And here’s why. Search Engine Optimisation Having a blog on your website is one of the most effective tools you can use to drive traffic to your site and make your website appear higher in Google. Every time you write a new post which includes some relevant keywords, you...

These days people are using mobile devices to access the internet more often than ever before, and the trend shows no signs of changing or slowing down. In fact, Google has said that by the end of 2014 they expect people to be accessing the internet via their mobile device more than anything else, including PCs. This has big implications for...