Crafting an engaging homepage: 7 simple tips

Your website’s homepage holds the key to captivating your audience and leaving a lasting impression. Within a matter of seconds, it must convey your value proposition and engage visitors to keep them hooked. Unfortunately, we’ve come across one too many poorly designed homepages that look a little like this—not pretty, to say the least.

Badly designed homepage

If you’re unsure whether your current homepage measures up, fear not. We’ve got you covered. Here are seven simple tips to transform your homepage into an irresistible magnet that keeps visitors glued to […]

2023-06-19T16:19:52+12:00June 19th, 2023|Blog, Web design|

Discounted eCommerce Website

The way we do business in New Zealand has changed significantly over the last few weeks. With many businesses having to close their physical doors, the need to have an online presence has never been greater. We’ve been busy transitioning a wide range of businesses in so many different industries to an online presence, and we know that so many other businesses need help with the same thing.

So with that in mind, we’ve come up with an offer for a discounted eCommerce website package that’ll help you establish a strong online presence and get your products and services online and […]

2020-04-03T13:29:54+13:00April 3rd, 2020|Web design|

Google is hungry for SEO and it wants you to EAT

It looks like Google are taking the phrase ‘you are what you eat’ quite literally in their latest SEO update. With the recent introduction of the Expertise, Authority, and Trustworthiness rating (or EAT for short), sites won’t be able to settle for a simple old SEO setup if they have any intention of ranking effectively in the world’s most popular search engine. 

I hope you’re hungry, because in today’s article we’ve got some fresh EAT information for you to chew on. We’ll touch briefly on the new Google SEO ranking guidelines and how you can amend your […]

5 reasons your website isn’t working

How is your website contributing to your business? It’s not often we start a new blog article by asking a question, but if you’re going to talk about website design for businesses, this is one of the most important questions you need to ask. Is your website improving your sales rate? Is it bringing in new leads and clients? Do people use it to achieve something they wouldn’t otherwise have been able to do? If you’ve answered “No” to all of these questions, there’s a chance your website isn’t working. Websites serve a whole lot of different purposes for businesses, […]

2019-04-09T23:53:59+12:00August 22nd, 2016|Small Business, Web design|

Is your website responsive? It needs to be!

When it comes to determining the order that results appear in a Google search, there is a long list of factors that Google takes into account. Until recently the main factors have included the content of your website, the number of links to your website, and how active you are on social media. That was until recently, when Google announced that on 21 April 2015, it will be introducing a new factor: mobile friendly. Google knows if your website is mobile friendly, and has decided to include it as a ranking factor. Essentially, this means if your website is mobile […]

2019-04-09T23:58:20+12:00March 30th, 2015|Web design|

Lower your bounce rate and increase your conversions

Imagine this: you’re sitting at your desk one day and decide to have a look at some of your website’s latest statistics. You log in to Google Analytics and nearly fall off your chair when you see that in the last week your website has attracted more than 10,000 visitors. That’s great! It means people who are looking for the services and products you offer are able to find your website online. Not so fast… You then look down at your bounce rate, and see it’s sitting at 75 percent. The bounce rate refers to the proportion of people who […]

2019-04-10T00:00:43+12:00December 2nd, 2014|Online Marketing, Small Business, Web design|

More choice for .nz domain names

When choosing a domain for your company, you now have even more options thanks to changes that came into effect on 30 September 2014. Until now you could only register 3rd level domains ending in .nz, such as tailgunner.co.nz, or stuff.co.nz. Now it’s possible to register 2nd level domains, getting rid of the “.co”, to have domains such as tailgunner.nz and stuff.nz. The reason for the change is to bring it in line with international standards, as well as make it fairer for entities that don’t necessarily consider themselves commercial. However, you’ll always be able to make a choice – […]

2019-04-10T00:01:07+12:00September 30th, 2014|Online Marketing, Web design|

Basic web design mistakes

There are so many different ways to design good websites. While all well-designed websites have features that are unique, they all follow a series of basic rules that govern their look. And you don’t need a degree in visual design or web development to know when these rules have been broken. So here are some of the biggest rule-breakers in web design:

2019-04-10T00:04:22+12:00April 22nd, 2014|Online Marketing, Small Business, Web design|

4 reasons to have a blog on your website

If your business website doesn’t have a blog, you’re missing out! And here’s why. Search Engine Optimisation Having a blog on your website is one of the most effective tools you can use to drive traffic to your site and make your website appear higher in Google. Every time you write a new post which includes some relevant keywords, you increase your chances of people being able to find your website when they search those keywords. Also, search engines such as Google like websites with active blogs. An active blog tells Google that your website is constantly being updated (an […]

2019-04-10T00:02:53+12:00February 11th, 2014|Web design|

10 reasons to have a mobile-friendly website

These days people are using mobile devices to access the internet more often than ever before, and the trend shows no signs of changing or slowing down. In fact, Google has said that by the end of 2014 they expect people to be accessing the internet via their mobile device more than anything else, including PCs. This has big implications for you if your site isn’t mobile friendly. If your site isn’t functional on a mobile device, you’re immediately cutting out more than half of your potential traffic. To make your site mobile friendly, it needs to incorporate what’s called “responsive […]

2019-04-10T00:06:19+12:00September 4th, 2013|Web design|
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