
Social Media Advertising: The 4 most frequently asked questions
March 25, 2021
In last month’s blog, we looked at the importance of having a social media strategy in place for your Wellington small business. The main component of a social media strategy pertains to the promotion of your offerings and how you wish to spread your message. Here at Tailgunner, we are often asked many questions on social media advertising. So, today...

Robots are taking over Instagram: Everything you need to know
February 9, 2018
Blog
Maintaining a strong, sincere online presence is an effective tool for small kiwi businesses, but it can present its challenges. The ‘bot’ invasion is one such challenge; one we’ve become all too familiar with in our years of social media service. Everyone who wants to grow their ‘gram understands the importance of engagement. A healthy following and flow of interaction...

Under the influence: using customers to collect customers
April 28, 2017
Blog
No matter how fantastic your product or service might be, getting the attention of your target audience can be a tremulous task – especially for small kiwi businesses. In a world where we tend to roll our eyes at obvious advertisements, it can be hard to target the trustworthy marketing zone wherein a potential customer can feel comfortable and eventually...

Instagram is bettering itself for business: here’s how!
March 3, 2017
If you’ve been scrolling through Instagram lately then chances are you’ve probably noticed a line of little blue dots situated under folk’s photos and videos. Taking a moment to investigate this new feature, you’ll discover that a swipe will turn one post into a multi-pictured slideshow. Gimmick or golden marketing tool, today we do a brand-focused breakdown and see how...

Continued: Choosing the right social network (Pinterest and Instagram)
February 9, 2017
Blog
Instagram This crisp, clean, visually-focussed social network is perfect for clients with eye-catching imagery to share. Instagram sells the concept of an experience, which is why brands often employ popular Instagrammers to share images of themselves using the product: faithful audience members – in an effort to mimic the Instagrammer’s lifestyle – will shop for the same products that...

Choosing the right social network for your business
January 25, 2017
Blog
So you’ve decided it’s time to bring your brand to social media. Or, perhaps, you’ve already accumulated several accounts for your brand, and you’re finding it challenging to figure out which ones are successfully networking your business and which are wasting your time and energy. We know that you’ve got an audience of potential clients out there who are eager...

5 Instagram Tips for Small Businesses
May 22, 2016
Instagram is a social media platform that allows you to visually promote your business to an incredibly wide and growing audience. It’s a community built on the power of visual storytelling, and if you’re not already on Instagram, you might want to reconsider your social media strategy. That said, launching your business onto a new platform can be a little...

Top 10 Social Media Tips
May 13, 2015
There’s no denying that we’re now living in a digital society. The internet has become an important part of nearly everything we do. We use it for work, for entertainment, for leisure, for socialising, and even for comparing home loan rates and insurance premiums. If you manage a business or company and want to reach more clients and get in...

Social media stats for 2014
January 15, 2015
2014 was a big year for social media, and it looks like 2015 might be much of the same. So we thought we’d start 2015 with a brief reflection of 2014, and what it meant for social media. We’ve got analysis on the big 4 social networks (Facebook, Twitter, Google Plus, YouTube), as well as a few others, including Instagram,...

The 7 deadly sins of Social Media
November 1, 2014
So you’re in charge of managing the social media presence for a business or organisation? Whether you’re just starting out or you’ve been managing the profiles for a while, there are a few fundamental rules and guidelines that dictate best practice when it comes to social media. These 7 deadly sins of Social Media will give you a glimpse of...