Small Business Archives

Unleash the Power of Pinterest Marketing

When it comes to social media marketing, most of us think of the giants: Tik Tok, Instagram, and Facebook. But, what about Pinterest?

Did you know Pinterest is the third-largest social media platform in the US, with over 450 million active users worldwide? The visual search engine which is often overlooked is an absolute game-changer when it comes to connecting with qualified customers, driving traffic to your website, and increasing your sales. So, how can you unleash the power of Pinterest for your small business or brand? Well, firstly…

Treat it as a search […]

Tailgunner2023-05-22T15:01:53+12:00May 22nd, 2023|Blog, Small Business, Social Media|

Taking Flight: The Winning Email Marketing Strategies of Air NZ

If you’re a frequent flyer or an avid traveler, it’s highly likely that you’ve received an email from Air New Zealand or the Airpoints Store at some point. Their emails are engaging, informative and leave a lasting impression on the reader. But, what makes Air New Zealand’s email marketing strategy so successful, and what can small New Zealand businesses learn from their approach? Let’s take a closer look.

Personalisation: The Power of Tailor-Made Content

Air New Zealand’s commitment to personalisation is no secret. Instead of a one-size-fits-all approach to customer communication, the airline invests time and effort into […]

Tailgunner2023-04-28T11:58:42+12:00April 21st, 2023|Blog, Email Marketing, Small Business|

Facebook’s Algorithm – Follow these 3 simple hacks to stand out.

Facebook arranges its content based on its users and certain rules. These certain rules are known as Facebook’s ‘algorithm’. The algorithm determines what is seen by users depending on what is relevant and of value to the user.

As a local Wellington digital marketing company, we work with small business owners to increase social reach and views for both organic and paid content. To achieve this, Although the algorithm is highly complex, we’ve put together 3 simple hacks that will help you attract more views and expand your reach.

Frequency

How many times should you post?

Ideally, you should post between one […]

priya2021-04-30T12:42:50+12:00April 30th, 2021|Facebook, Small Business|

Social Media Advertising: The 4 most frequently asked questions

In last month’s blog, we looked at the importance of having a social media strategy in place for your Wellington small business. The main component of a social media strategy pertains to the promotion of your offerings and how you wish to spread your message. Here at Tailgunner, we are often asked many questions on social media advertising. So, today we are sharing four of our most frequently asked questions and our insights.

Question 1: What is the most popular social media platform?

The oldest and most wide-reaching social media network is Facebook. Facebook reaches a staggering

priya2021-03-26T11:58:35+13:00March 26th, 2021|Facebook, Instagram, Small Business, Social Media|

Why your Wellington small business needs a social media marketing strategy

Own a Wellington small business? We know what you’re thinking.

“I don’t need any external help. I use Facebook every day, I can totally manage my own business page.”

The truth is, you probably can. But, should you jump in blind without any direction? Whether you’re going it alone or ready to work with dedicated professionals, every social media initiative needs to start with a discussion on strategy. Here’s why.

Connect with customers

Social media has become a way of life. Any and every topic of conversation is now being discussed online. […]

priya2021-03-26T10:33:53+13:00February 24th, 2021|Small Business, Social Media|

Breaking down Google’s 2021 algorithm: Page Experience

Yes, it’s another algorithm update from Google, but this time there’s plenty of notice.

On November 11, 2020, Google announced that page experience signals in ranking will be introduced in May 2021. The new page experience signals will merge Core Web Vitals with Google’s existing search signals such as; mobile-friendliness, safe browsing, HTTPS-security, and intrusive interstitial guidelines.

If we’ve lost you already it’s okay! We know that for many Wellington small businesses this can be a confusing world to navigate. So, we’re here to break down Google’s new update […]

priya2021-02-19T16:01:06+13:00December 18th, 2020|Search Engine Optimisation, Small Business|

3 customer review tactics for Wellington small businesses.

In today’s digital world, customer reviews are vital. The everyday consumer looks out for them, they will learn from them and most often than not, they will influence a consumer’s buying decisions. For small businesses, reviews are a powerful tool that can assist in building brand credibility and sales; two important objectives. Our Wellington social media specialists have three tactics that will ensure your customers leave you positive reviews.

Make it easy

The secret to receiving good online reviews is to make the process easy. Social media platforms […]

priya2021-03-26T10:35:05+13:00October 28th, 2020|Small Business, Social Media|

How to communicate with your customers during Level 3

Before people venture forth into the great unknown beyond their own homes, they’re likely going to look up their local options online and see who’s serving what during the weeks ahead. If you’re relying on a single sign outside your store, cafe or restaurant in order to draw customers in, theres a good chance that barely anyone will see it. Few will have the luxury of being able to drive around browsing takeaway options; such aimless driving will be heavily discouraged if Australia’s restrictions are anything to go by.

Your best bet for attracting attention and sustaining […]

Tailgunner2020-07-07T09:39:59+12:00April 22nd, 2020|Online Marketing, Small Business|

Google is hungry for SEO and it wants you to EAT

It looks like Google are taking the phrase ‘you are what you eat’ quite literally in their latest SEO update. With the recent introduction of the Expertise, Authority, and Trustworthiness rating (or EAT for short), sites won’t be able to settle for a simple old SEO setup if they have any intention of ranking effectively in the world’s most popular search engine.

I hope you’re hungry, because in today’s article we’ve got some fresh EAT information for you to chew on. We’ll touch briefly on the new Google SEO ranking guidelines and how you can amend your […]

Tailgunner2019-08-30T21:24:40+12:00August 31st, 2019|Blog, Google AdWords, Online Marketing, Search Engine Optimisation, Small Business, Statistics, Web design|

Robots are taking over Instagram: Everything you need to know

Tailgunner2019-04-11T12:07:47+12:00February 9th, 2018|Blog, Instagram, Small Business, Social Media|

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