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Facebook’s Algorithm – Follow these 3 simple hacks to stand out.

Facebook arranges its content based on its users and certain rules. These certain rules are known as Facebook’s ‘algorithm’. The algorithm determines what is seen by users depending on what is relevant and of value to the user.

As a local Wellington digital marketing company, we work with small business owners to increase social reach and views for both organic and paid content. To achieve this,  Although the algorithm is highly complex, we’ve put together 3 simple hacks that will help you attract more views and expand your reach.

 

Frequency

How many times should you post?

Ideally, you should post between one […]

2021-04-30T12:42:50+12:00April 30th, 2021|Facebook, Small Business|

Social Media Advertising: The 4 most frequently asked questions

In last month’s blog, we looked at the importance of having a social media strategy in place for your Wellington small business. The main component of a social media strategy pertains to the promotion of your offerings and how you wish to spread your message. Here at Tailgunner, we are often asked many questions on social media advertising. So, today we are sharing four of our most frequently asked questions and our insights.

 

Question 1: What is the most popular social media platform?

The oldest and most wide-reaching social media network is Facebook. Facebook reaches a staggering

2021-03-26T11:58:35+13:00March 26th, 2021|Facebook, Instagram, Small Business, Social Media|

Why your Wellington small business needs a social media marketing strategy

Own a Wellington small business? We know what you’re thinking.

“I don’t need any external help. I use Facebook every day, I can totally manage my own business page.”

The truth is, you probably can. But, should you jump in blind without any direction? Whether you’re going it alone or ready to work with dedicated professionals, every social media initiative needs to start with a discussion on strategy. Here’s why.

Connect with customers 

Social media has become a way of life. Any and every topic of conversation is now being discussed online. […]

2021-03-26T10:33:53+13:00February 24th, 2021|Small Business, Social Media|

Breaking down Google’s 2021 algorithm: Page Experience

Yes, it’s another algorithm update from Google, but this time there’s plenty of notice. 

On November 11, 2020, Google announced that page experience signals in ranking will be introduced in May 2021. The new page experience signals will merge Core Web Vitals with Google’s existing search signals such as; mobile-friendliness, safe browsing, HTTPS-security, and intrusive interstitial guidelines.  

If we’ve lost you already it’s okay! We know that for many Wellington small businesses this can be a confusing world to navigate. So, we’re here to break down Google’s new update […]

2021-02-19T16:01:06+13:00December 18th, 2020|Search Engine Optimisation, Small Business|

3 customer review tactics for Wellington small businesses.

In today’s digital world, customer reviews are vital. The everyday consumer looks out for them, they will learn from them and most often than not, they will influence a consumer’s buying decisions. For small businesses, reviews are a powerful tool that can assist in building brand credibility and sales; two important objectives. Our Wellington social media specialists have three tactics that will ensure your customers leave you positive reviews.

Make it easy 

The secret to receiving good online reviews is to make the process easy. Social media platforms […]

2021-03-26T10:35:05+13:00October 28th, 2020|Small Business, Social Media|

How to communicate with your customers during Level 3

Before people venture forth into the great unknown beyond their own homes, they’re likely going to look up their local options online and see who’s serving what during the weeks ahead. If you’re relying on a single sign outside your store, cafe or restaurant in order to draw customers in, theres a good chance that barely anyone will see it. Few will have the luxury of being able to drive around browsing takeaway options; such aimless driving will be heavily discouraged if Australia’s restrictions are anything to go by. 

Your best bet for attracting attention and sustaining […]

2020-07-07T09:39:59+12:00April 22nd, 2020|Online Marketing, Small Business|

Google is hungry for SEO and it wants you to EAT

It looks like Google are taking the phrase ‘you are what you eat’ quite literally in their latest SEO update. With the recent introduction of the Expertise, Authority, and Trustworthiness rating (or EAT for short), sites won’t be able to settle for a simple old SEO setup if they have any intention of ranking effectively in the world’s most popular search engine. 

I hope you’re hungry, because in today’s article we’ve got some fresh EAT information for you to chew on. We’ll touch briefly on the new Google SEO ranking guidelines and how you can amend your […]

Under the influence: using customers to collect customers

No matter how fantastic your product or service might be, getting the attention of your target audience can be a tremulous task – especially for small kiwi businesses. In a world where we tend to roll our eyes at obvious advertisements, it can be hard to target the trustworthy marketing zone wherein a potential customer can feel comfortable and eventually keen to try your product. Times are changing. Just as the internet morphed into the user-bolstered 2.0, companies are looking to the customers themselves for brand-boosting opportunities. With a little social media smarts… you might just see your customers magically […]

The benefits of video for business: websites

  Soaring sales and increased conversions If you’ve got products to sell then video marketing is your new best friend. Studies show that by merely featuring a product video on your site’s landing page, you can increase conversions by more than 80%! Why? Well, sight is the most dominant of our senses so it therefore makes sense that videos would captivate and influence us more than a paragraph of text or a catchy theme song. If pictures tell a thousand words then continuous moving pictures will be able to simultaneously stimulate and inform your potential customers in a matter of […]

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