BlOG

Yes, it’s another algorithm update from Google, but this time there’s plenty of notice.  On November 11, 2020, Google announced that page experience signals in ranking will be introduced in May 2021. The new page experience signals will merge Core Web Vitals with Google’s existing search signals such as; mobile-friendliness, safe browsing, HTTPS-security, and intrusive interstitial guidelines.   If we’ve lost...

It looks like Google are taking the phrase ‘you are what you eat’ quite literally in their latest SEO update. With the recent introduction of the Expertise, Authority, and Trustworthiness rating (or EAT for short), sites won’t be able to settle for a simple old SEO setup if they have any intention of ranking effectively in the world’s most popular...

  Soaring sales and increased conversions If you’ve got products to sell then video marketing is your new best friend. Studies show that by merely featuring a product video on your site’s landing page, you can increase conversions by more than 80%! Why? Well, sight is the most dominant of our senses so it therefore makes sense that videos would...

We talk about Search Engine Optimisation (SEO) a lot with our clients, and we’re often surprised by the outdated and incorrect views many have about SEO and how it works. To be fair, SEO has gone through a real shake-up over the last 5 or so years, and if you’re not actively keeping up to date with how it all...

We talk a lot about good SEO practice, and how to make your website as search engine friendly as possible. A good search engine ranking can be so important for your businesses, and it places your website directly in front of people who are searching for the services you offer. But for every business that’s made it to the first...

If you’re a small business owner, it’s very important that you have a basic understanding of SEO, or search engine optimisation. Chances are you’re very familiar with the term SEO already – as it’s likely your inbox and junk mail folders are full of emails from companies overseas offering you cheap SEO work for your website. But unless you’ve spent...

Stem Creative is a Wellington-based video production company that specialises in telling stories for businesses online. They have an impressive range of clients including Garage Project, the National Party, L’Oreal, Whittaker’s Chocolate and more. They approached us in 2014 to have a go at optimising their website. They’d built the website themselves, and wanted to competitively challenge for the first...

This month we managed to save one of our clients from an online scam that was almost believable. Some loser with a British accent rang up and said he could offer them the top spot on Google for a certain amount of money. He claimed that his company was officially certified by Google to sell the top ranking for their...

According to a recent American study, 11 percent of people thought the abbreviation HTML (hypertext mark-up language, used to create web pages) was a sexually transmitted disease. They were also confused about “gigabyte” (27 percent thought it was an insect found in South America), “motherboard” (42 percent said the ‘deck of a cruise ship’), “MP3” (23 percent thought Star Wars...

When The Limo Club got in touch with us, they were in a state of crisis. They had just had a new website built for them, but everything had gone wrong. None of their contact details were correct and the booking form wasn’t functional, meaning they were missing out on essential business. What’s more, the overseas company who had built...