Breaking down Google’s 2021 algorithm: Page Experience

Yes, it’s another algorithm update from Google, but this time there’s plenty of notice. 

On November 11, 2020, Google announced that page experience signals in ranking will be introduced in May 2021. The new page experience signals will merge Core Web Vitals with Google’s existing search signals such as; mobile-friendliness, safe browsing, HTTPS-security, and intrusive interstitial guidelines.  

If we’ve lost you already it’s okay! We know that for many Wellington small businesses this can be a confusing world to navigate. So, we’re here to break down Google’s new update […]

2021-02-19T16:01:06+13:00December 18th, 2020|Search Engine Optimisation, Small Business|

Google is hungry for SEO and it wants you to EAT

It looks like Google are taking the phrase ‘you are what you eat’ quite literally in their latest SEO update. With the recent introduction of the Expertise, Authority, and Trustworthiness rating (or EAT for short), sites won’t be able to settle for a simple old SEO setup if they have any intention of ranking effectively in the world’s most popular search engine. 

I hope you’re hungry, because in today’s article we’ve got some fresh EAT information for you to chew on. We’ll touch briefly on the new Google SEO ranking guidelines and how you can amend your […]

The benefits of video for business: websites

  Soaring sales and increased conversions If you’ve got products to sell then video marketing is your new best friend. Studies show that by merely featuring a product video on your site’s landing page, you can increase conversions by more than 80%! Why? Well, sight is the most dominant of our senses so it therefore makes sense that videos would captivate and influence us more than a paragraph of text or a catchy theme song. If pictures tell a thousand words then continuous moving pictures will be able to simultaneously stimulate and inform your potential customers in a matter of […]

5 SEO myths debunked

We talk about Search Engine Optimisation (SEO) a lot with our clients, and we’re often surprised by the outdated and incorrect views many have about SEO and how it works. To be fair, SEO has gone through a real shake-up over the last 5 or so years, and if you’re not actively keeping up to date with how it all works, it’s easy for your understanding to become outdated very quickly. We don’t expect our clients to have a thorough understanding of how it all works, otherwise we’d have nothing to do, and would probably go out of business. However, […]

2019-04-09T23:53:19+12:00July 12th, 2016|Search Engine Optimisation|

SEO mistakes – why people can’t find your website

We talk a lot about good SEO practice, and how to make your website as search engine friendly as possible. A good search engine ranking can be so important for your businesses, and it places your website directly in front of people who are searching for the services you offer. But for every business that’s made it to the first page of Google, there are hundreds of businesses that haven’t. These businesses have websites that are sitting anywhere from page 2 to page 102, so it’s unlikely they’ll ever get much business out of their website. While there are countless […]

2019-04-09T23:55:38+12:00July 10th, 2015|Search Engine Optimisation|

SEO basics for small businesses

If you’re a small business owner, it’s very important that you have a basic understanding of SEO, or search engine optimisation. Chances are you’re very familiar with the term SEO already – as it’s likely your inbox and junk mail folders are full of emails from companies overseas offering you cheap SEO work for your website. But unless you’ve spent a little time doing some reading and research, it’s likely you’re not too familiar with what it is, what it means, and how important it can be for your business. SEO is unique in that its not a fad or […]

2019-04-09T23:55:06+12:00June 24th, 2015|Search Engine Optimisation, Small Business|

Search Engine Optimisation Case Study – Stem Creative

Stem Creative is a Wellington-based video production company that specialises in telling stories for businesses online. They have an impressive range of clients including Garage Project, the National Party, L’Oreal, Whittaker’s Chocolate and more. They approached us in 2014 to have a go at optimising their website. They’d built the website themselves, and wanted to competitively challenge for the first page on Google. They’d hired a couple of different companies to do the same work earlier, but were unhappy with the approach and limited range of ideas these companies came with. When it comes to determining your website’s rankings in […]

2019-04-09T23:58:26+12:00January 29th, 2015|Case Studies, Search Engine Optimisation|

SEO scams: avoid getting burned!

This month we managed to save one of our clients from an online scam that was almost believable. Some loser with a British accent rang up and said he could offer them the top spot on Google for a certain amount of money. He claimed that his company was officially certified by Google to sell the top ranking for their industry, and that if they didn’t pay the money quickly, he would sell it to their competitor and they would miss out. Thankfully this client got in touch with us first, and we were able to step in. The scammers […]

2019-04-10T00:01:15+12:00August 1st, 2014|Search Engine Optimisation|

So what is SEO?

According to a recent American study, 11 percent of people thought the abbreviation HTML (hypertext mark-up language, used to create web pages) was a sexually transmitted disease. They were also confused about “gigabyte” (27 percent thought it was an insect found in South America), “motherboard” (42 percent said the ‘deck of a cruise ship’), “MP3” (23 percent thought Star Wars robot), and “Blu-ray” (18 percent saw a marine animal). It is unsurprising then that 77 per cent of the sample had no idea what the term “SEO” meant.

2019-04-10T00:04:41+12:00May 29th, 2014|Search Engine Optimisation|

SEO case study: The Limo Club

When The Limo Club got in touch with us, they were in a state of crisis. They had just had a new website built for them, but everything had gone wrong. None of their contact details were correct and the booking form wasn’t functional, meaning they were missing out on essential business. What’s more, the overseas company who had built the site wasn’t cooperating. The first thing we did was build The Limo Club a temporary site to replace the broken one, and immediately the bookings began to come through again. We then built them a new site from the […]

2019-04-10T00:03:00+12:00February 24th, 2014|Case Studies, Search Engine Optimisation, Small Business|
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