There’s no other time like the start of a new year to take a good close look at your business, and identify a few ways to grow over the next 12 months. But before you get stuck in to your work for the New Year, one of the smartest things you can do is develop a strategy that will help you grow, and we’ve put together 4 key online areas that every business should be looking at as we begin 2015.
Imagine this: you’re sitting at your desk one day and decide to have a look at some of your website’s latest statistics. You log in to Google Analytics and nearly fall off your chair when you see that in the last week your website has attracted more than 10,000 visitors. That’s great! It means people who are looking for the services and products you offer are able to find your website online. Not so fast… You then look down at your bounce rate, and see it’s sitting at 75 percent. The bounce rate refers to the proportion of people who […]
This month we received a notification that we’d met the criteria needed to be an official Google Partner. That got us quite excited because it means Google has officially recognised that we are good at what we do. It’s also exciting for you because it means that when you use Tailgunner, you know you’re in safe hands.
So you’re in charge of managing the social media presence for a business or organisation? Whether you’re just starting out or you’ve been managing the profiles for a while, there are a few fundamental rules and guidelines that dictate best practice when it comes to social media. These 7 deadly sins of Social Media will give you a glimpse of social media’s dark side, and will hopefully give you a few ideas of what not to do while managing your own accounts. Chances are you’re guilty of a few of these “sins”, which may be holding you back and preventing […]
When choosing a domain for your company, you now have even more options thanks to changes that came into effect on 30 September 2014. Until now you could only register 3rd level domains ending in .nz, such as tailgunner.co.nz, or stuff.co.nz. Now it’s possible to register 2nd level domains, getting rid of the “.co”, to have domains such as tailgunner.nz and stuff.nz. The reason for the change is to bring it in line with international standards, as well as make it fairer for entities that don’t necessarily consider themselves commercial. However, you’ll always be able to make a choice – […]
This month we managed to save one of our clients from an online scam that was almost believable. Some loser with a British accent rang up and said he could offer them the top spot on Google for a certain amount of money. He claimed that his company was officially certified by Google to sell the top ranking for their industry, and that if they didn’t pay the money quickly, he would sell it to their competitor and they would miss out. Thankfully this client got in touch with us first, and we were able to step in. The scammers […]
This week we received a certificate from Google recognising us as being AdWords Certified. That’s exciting, because it means we’ve proven to Google that we know what we’re talking about when it comes to AdWords. It’s also exciting because it means that when you use us to run your AdWords campaigns, you know you’re in safe hands.
According to a recent American study, 11 percent of people thought the abbreviation HTML (hypertext mark-up language, used to create web pages) was a sexually transmitted disease. They were also confused about “gigabyte” (27 percent thought it was an insect found in South America), “motherboard” (42 percent said the ‘deck of a cruise ship’), “MP3” (23 percent thought Star Wars robot), and “Blu-ray” (18 percent saw a marine animal). It is unsurprising then that 77 per cent of the sample had no idea what the term “SEO” meant.
There are so many different ways to design good websites. While all well-designed websites have features that are unique, they all follow a series of basic rules that govern their look. And you don’t need a degree in visual design or web development to know when these rules have been broken. So here are some of the biggest rule-breakers in web design:
When The Limo Club got in touch with us, they were in a state of crisis. They had just had a new website built for them, but everything had gone wrong. None of their contact details were correct and the booking form wasn’t functional, meaning they were missing out on essential business. What’s more, the overseas company who had built the site wasn’t cooperating. The first thing we did was build The Limo Club a temporary site to replace the broken one, and immediately the bookings began to come through again. We then built them a new site from the […]