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Whether you’re selling a service or promoting a product, video marketing is the best way to display all that your brand has to offer. Video marketing is one of the most effective mediums for online advertising. Globally, according to 2018 survey, 54% of consumers say that video content is their preference from a brand or business that they support. What’s...

Before people venture forth into the great unknown beyond their own homes, they’re likely going to look up their local options online and see who’s serving what during the weeks ahead. If you’re relying on a single sign outside your store, cafe or restaurant in order to draw customers in, theres a good chance that barely anyone will see it....

It looks like Google are taking the phrase ‘you are what you eat’ quite literally in their latest SEO update. With the recent introduction of the Expertise, Authority, and Trustworthiness rating (or EAT for short), sites won’t be able to settle for a simple old SEO setup if they have any intention of ranking effectively in the world’s most popular...

No matter how fantastic your product or service might be, getting the attention of your target audience can be a tremulous task – especially for small kiwi businesses. In a world where we tend to roll our eyes at obvious advertisements, it can be hard to target the trustworthy marketing zone wherein a potential customer can feel comfortable and eventually...

  Soaring sales and increased conversions If you’ve got products to sell then video marketing is your new best friend. Studies show that by merely featuring a product video on your site’s landing page, you can increase conversions by more than 80%! Why? Well, sight is the most dominant of our senses so it therefore makes sense that videos would...

  Instagram This crisp, clean, visually-focussed social network is perfect for clients with eye-catching imagery to share. Instagram sells the concept of an experience, which is why brands often employ popular Instagrammers to share images of themselves using the product: faithful audience members – in an effort to mimic the Instagrammer’s lifestyle – will shop for the same products that...

So you’ve decided it’s time to bring your brand to social media. Or, perhaps, you’ve already accumulated several accounts for your brand, and you’re finding it challenging to figure out which ones are successfully networking your business and which are wasting your time and energy. We know that you’ve got an audience of potential clients out there who are eager...

If you’re like most business owners out there, you probably spent a fair amount of time at the beginning of this year setting goals and targets, and creating a marketing strategy to help you get there. Maybe you wanted to invest more time interacting with your audience on LinkedIn. Or perhaps you wanted to start pushing your products more through...

There’s no other time like the start of a new year to take a good close look at your business, and identify a few ways to grow over the next 12 months. But before you get stuck in to your work for the New Year, one of the smartest things you can do is develop a strategy that will help...

Imagine this: you’re sitting at your desk one day and decide to have a look at some of your website’s latest statistics. You log in to Google Analytics and nearly fall off your chair when you see that in the last week your website has attracted more than 10,000 visitors. That’s great! It means people who are looking for the...