Online Marketing Archives

Hey retail owners…your customers are waiting for your film debut!

Whether you’re selling a service or promoting a product, video marketing is the best way to display all that your brand has to offer. Video marketing is one of the most effective mediums for online advertising. Globally, according to 2018 survey, 54% of consumers say that video content is their preference from a brand or business that they support. What’s more, video content of a high quality is easier than ever to capture and share thanks to 4k resolution cameras on smartphones, and plenty of free video editing software.

So if ‘anyone can do it’ and everyone […]

Tailgunner2020-10-05T16:07:48+13:00August 25th, 2020|Online Marketing, Social Media|

How to communicate with your customers during Level 3

Before people venture forth into the great unknown beyond their own homes, they’re likely going to look up their local options online and see who’s serving what during the weeks ahead. If you’re relying on a single sign outside your store, cafe or restaurant in order to draw customers in, theres a good chance that barely anyone will see it. Few will have the luxury of being able to drive around browsing takeaway options; such aimless driving will be heavily discouraged if Australia’s restrictions are anything to go by.

Your best bet for attracting attention and sustaining […]

Tailgunner2020-07-07T09:39:59+12:00April 22nd, 2020|Online Marketing, Small Business|

Google is hungry for SEO and it wants you to EAT

It looks like Google are taking the phrase ‘you are what you eat’ quite literally in their latest SEO update. With the recent introduction of the Expertise, Authority, and Trustworthiness rating (or EAT for short), sites won’t be able to settle for a simple old SEO setup if they have any intention of ranking effectively in the world’s most popular search engine.

I hope you’re hungry, because in today’s article we’ve got some fresh EAT information for you to chew on. We’ll touch briefly on the new Google SEO ranking guidelines and how you can amend your […]

Tailgunner2019-08-30T21:24:40+12:00August 31st, 2019|Blog, Google AdWords, Online Marketing, Search Engine Optimisation, Small Business, Statistics, Web design|

Under the influence: using customers to collect customers

No matter how fantastic your product or service might be, getting the attention of your target audience can be a tremulous task – especially for small kiwi businesses. In a world where we tend to roll our eyes at obvious advertisements, it can be hard to target the trustworthy marketing zone wherein a potential customer can feel comfortable and eventually keen to try your product. Times are changing. Just as the internet morphed into the user-bolstered 2.0, companies are looking to the customers themselves for brand-boosting opportunities. With a little social media smarts… you might just see your customers magically […]

Tailgunner2019-04-09T23:52:14+12:00April 28th, 2017|Blog, Facebook, Influencer, Influencer Marketing, Instagram, LinkedIn, Online Marketing, Small Business, Social Media, Statistics|

The benefits of video for business: websites

Soaring sales and increased conversions If you’ve got products to sell then video marketing is your new best friend. Studies show that by merely featuring a product video on your site’s landing page, you can increase conversions by more than 80%! Why? Well, sight is the most dominant of our senses so it therefore makes sense that videos would captivate and influence us more than a paragraph of text or a catchy theme song. If pictures tell a thousand words then continuous moving pictures will be able to simultaneously stimulate and inform your potential customers in a matter of […]

Tailgunner2019-04-09T23:53:30+12:00February 18th, 2017|Blog, Google AdWords, Online Marketing, Search Engine Optimisation, Small Business|

Continued: Choosing the right social network (Pinterest and Instagram)

Instagram This crisp, clean, visually-focussed social network is perfect for clients with eye-catching imagery to share. Instagram sells the concept of an experience, which is why brands often employ popular Instagrammers to share images of themselves using the product: faithful audience members – in an effort to mimic the Instagrammer’s lifestyle – will shop for the same products that they see featured in the photos. While Facebook draws attention to and offers information about your brand, Instagram aims to do this visually by instilling a desire within your audience to acquire the items or places promoted in your eye-catching […]

Tailgunner2019-04-09T23:53:39+12:00February 9th, 2017|Blog, Facebook, Instagram, LinkedIn, Online Marketing, Small Business, Social Media|

Choosing the right social network for your business

So you’ve decided it’s time to bring your brand to social media. Or, perhaps, you’ve already accumulated several accounts for your brand, and you’re finding it challenging to figure out which ones are successfully networking your business and which are wasting your time and energy. We know that you’ve got an audience of potential clients out there who are eager to learn about your product or service. The tricky part can be finding which social network this audience are currently active on, and that’s where we come in. Working with a myriad of clients ranging from tradesmen to pharmaceutical companies […]

Tailgunner2019-04-09T23:53:56+12:00January 25th, 2017|Blog, Facebook, Instagram, LinkedIn, Online Marketing, Small Business, Social Media|

Online marketing stats you need to know for 2016!

If you’re like most business owners out there, you probably spent a fair amount of time at the beginning of this year setting goals and targets, and creating a marketing strategy to help you get there. Maybe you wanted to invest more time interacting with your audience on LinkedIn. Or perhaps you wanted to start pushing your products more through Facebook. It could even have been as simple as writing a monthly blog post to share on your website. Well, we’re now nearly halfway through 2016 – so how’s the strategy looking now? Are you still writing those blogs and […]

Tailgunner2019-04-09T23:56:36+12:00June 20th, 2016|Online Marketing, Small Business, Statistics|

Practical strategies to grow your business in 2015

There’s no other time like the start of a new year to take a good close look at your business, and identify a few ways to grow over the next 12 months. But before you get stuck in to your work for the New Year, one of the smartest things you can do is develop a strategy that will help you grow, and we’ve put together 4 key online areas that every business should be looking at as we begin 2015.

Tailgunner2019-04-09T23:58:43+12:00January 5th, 2015|Online Marketing, Small Business|

Lower your bounce rate and increase your conversions

Imagine this: you’re sitting at your desk one day and decide to have a look at some of your website’s latest statistics. You log in to Google Analytics and nearly fall off your chair when you see that in the last week your website has attracted more than 10,000 visitors. That’s great! It means people who are looking for the services and products you offer are able to find your website online. Not so fast… You then look down at your bounce rate, and see it’s sitting at 75 percent. The bounce rate refers to the proportion of people who […]

Tailgunner2019-04-10T00:00:43+12:00December 2nd, 2014|Online Marketing, Small Business, Web design|

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