Search Engine Optimisation Wellington
What good is a website if no one can find you?
If you’re like the majority of local business in Wellington and throughout New Zealand, you’ll probably have a website that’s working well, but isn’t getting much traffic. Why? Because no one can find you!
These days if people are searching for a company to offer a product or service, say a glazier in Wellington, they’ll use Google to find one. And because more than 90 percent of internet users won’t click the second page of Google, only those on the first page are going to get the business.
That’s right – the first 10 companies in a Google search result are getting more than 90 percent of the business! So if you’re not on the first page of Google, potential customers won’t be able to find you, and will use your competitors instead.
A website that can’t be found is as useless as having no website at all. So that’s where Tailgunner’s SEO service can help.
The Benefits of SEO
More Customers
A higher ranking means more visitors to your site, and more people looking for your services
More Credibility
People tend to trust the websites at the top of search results more than those at the bottom
More Money
A good website costs money, and if it can’t be found, it’s not making you any money back
More Exposure
Good SEO will work for you 24/7 – it’s like having a super-employee who never sleeps
More Information
We’ll provide you with detailed reports on your rankings so you can measure the results
More Locations
With SEO we can target specific areas and locations to promote your business and services
Want to find out more? Read Our Helpful SEO Glossary
SEO CASE STUDY: THE LIMO CLUB
Problem
When The Limo Club got in touch with us, they were in a state of crisis. They had just outsourced the design and build of a new website, but everything had gone wrong. None of their contact details on the website were correct and the booking system wasn’t even functional, meaning they were missing out on essential business.
What’s more, ecause of the poor design and content on the site, they were impossible to find in Google, and the overseas company who had built the site wasn’t cooperating.
Solution
The first thing we did was build The Limo Club a temporary site to replace the broken one, and immediately the bookings began to come through again. We then built them a new site from the ground up, showcasing the unique vehicles in their fleet and the great services they offer.
Then we began an extensive SEO campaign to boost their rankings on Google. We worked with The Limo Club to develop a list of 40 keywords relevant to the service they provided. These included keywords and phrases such as “limo hire Wellington” and “hens night parties“. Because of the poor quality of their previous website, only three of the 40 keywords ranked within the top 100 results on Google. If people were going to find the Limo Club, they had to click through to page 10!
Result
Through a combination of social bookmarking, link building and updating content, we were able to dramatically boost the Limo Club’s presence online. Within just 6 months, the website was ranking on the first page of Google for 35 of those 40 keywords. And of those 35 first page results, 20 were in the number one spot. They’ve since told us that more than 75% of bookings are now coming directly through the website. And over the recent holiday period, their entire fleet was continually booked out.
We’re still working on this campaign for the Limo Club, to make sure their rankings continue to improve.