Your go-to guide for the latest in digital marketing this month!
We’ve rounded up all the latest marketing updates for you, so you don’t have to! From Meta’s AI push to TikTok’s new ad tools, we’ve got everything you need to stay ahead of the game. Grab a coffee and dive into this month’s marketing must-knows.
✅ Influencer Marketing Surge
29% of brands are now jumping into influencer and celebrity endorsements, showing that this trend is only getting bigger. It’s time to rethink how partnerships can boost your brand’s visibility. https://shorturl.at/8R3xt
✅ Meta’s Big AI Push
Meta is ramping up its AI efforts, with new features aimed at improving advertising targeting and personalizing user experiences. AI-driven ad formats will be key in boosting engagement during Q4. https://shorturl.at/wAeYQ
✅ Meta Rolls Out Updated Ad Options for the Holidays
Meta is launching new tools to boost holiday sales, including AI-powered Advantage+ campaigns, promo code highlights, personalized discounts, and reminder ads for mobile apps. New site links let users easily navigate product categories, while tools to target in-store shoppers and tourists help businesses reach holiday customers both online and in-store. https://tinyurl.com/fy78suuv
✅ Meta’s Holiday Reels Tips
Meta’s sharing some golden tips on using Reels to boost your holiday promos.
https://shorturl.at/wHE9Q
✅ Australia’s Social Media Ban for Kids
The Australian Government is gearing up to ban social media for kids, but the age limit’s still up in the air. https://tinyurl.com/tz4msmep
✅ Google’s AI Tools for Retailers: Just in Time for the Holidays! ️
These features offer smarter inventory management, personalised shopping experiences, and AI-powered insights to improve marketing strategies. By integrating seamlessly with existing systems, these tools ensure retailers are ready to succeed during the holiday rush and beyond. https://www.google.com/intl/en_au/retail/
✅ Google’s August 2024 Core Update Complete
Google’s August core update took 19 days to roll out, causing notable ranking changes. It aimed to promote useful content, especially from smaller publishers. Some sites saw improvements, but many had no change or declines. A ranking bug in the first four days has been fixed, so review your rankings from this week onward. https://shorturl.at/AhsRn
✅ Master TikTok Ads with These Essential Tracking Tools!
Get the inside scoop on optimising your ads with their latest infographic. https://shorturl.at/bwtOk
✅ TikTok Rolls Out Keyword Targeting for Search Ads:
New ad features are making it easier to connect with your audience. https://shorturl.at/nums3
✅ LinkedIn’s AI Update
LinkedIn is using your posts, comments, and possibly DMs to train its AI. you can Opt out here: https://tinyurl.com/yxj8kbhp
✅ LinkedIn Rolls Out Video Carousels for Your Feed! ️https://shorturl.at/SAVsm
✅ Instagram’s New Profile Tune: Add a Soundtrack to Your Page https://shorturl.at/5oIa3
What’s Trending?
90’s Nostalgia is taking over social feeds, with a resurgence of iconic fashion, music, and memes. The recent Oasis comeback tour has spurred this wave, blending millennial memories with Gen Z excitement.https://shorturl.at/o8DZD
Baby Moo Deng is stealing hearts worldwide. This viral baby hippo has become a social media sensation, generating tens of thousands of visitors for Thailand’s Khao Kheow Open Zoo and an overwhelming number of online shares.
Aura Points
“Aura points” are trending on TikTok, symbolising “coolness.” Creators use it to highlight cool things in both serious and humorous ways, from showcasing new font pairings to poking fun at mishaps. It’s also being used by brands to promote products or merchandise. https://shorturl.at/K1SJW
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