Own a Wellington small business? We know what you’re thinking.
“I don’t need any external help. I use Facebook every day, I can totally manage my own business page.”
The truth is, you probably can. But, should you jump in blind without any direction? Whether you’re going it alone or ready to work with dedicated professionals, every social media initiative needs to start with a discussion on strategy. Here’s why.
Connect with customers
Social media has become a way of life. Any and every topic of conversation is now being discussed online. From global international news to what your best friend is having for breakfast, information can be instantly shared in real-time.
Our favourite brands are now allowing nearly 24/7 communication and are always open for business via social media. For business owners, now is an extraordinary time to connect with their customers.
So, how can your Wellington small business expand its business reach and influence? Having a social media strategist or better yet a team who is up for the challenge is a good first step. Whether you choose to trust the team at Tailgunner or, you decide to seek another professional, it is paramount that you work with someone who is experienced.
Working with a Wellington social media company that is well experienced will mean that you have a strategy that is tailored. When it comes to social media, a one size fits all approach is not applicable. Your strategy should be tailored to your business offerings. This will then inform the type of consumers you will want to attract. Social media is a crowded place, and if you don’t have a strategy you may be marketing to the wrong type of customer, putting your marketing efforts to waste.
What should your strategy include?
Social media is not just about uploading a pretty picture, text, and hoping for the best. Without a plan, you have no clear goal for what you’re trying to achieve. That means there’s no way to measure your results. It is essential that you take the time to create a social media plan. This will ensure that all your social efforts support specific business goals.
An experienced social media strategist will be well versed in creating such plans and, will be able to analyse the following components to support your business goals.
- Goals and expectations
- Measurement metrics
- Engagement strategies
- Competitors analysis
- Target market analysis
- Best social platforms for your business
- Ideal posting times for your audience
- Content and scheduling plans
- Relationship building
- Dealing with feedback.
Don’t wing your social media strategy. Have a strategic and well-thought plan to connect and attract the right customers. Ready to get serious about your online marketing? Contact the team at Tailgunner to get started on creating your social media strategy today!