Search engine optimisation glossary (EFGH)

A Selection of Common Terms and Definitions Related To Search Engine Optimisation

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Editorial link
Search engines count links as votes of quality. They primarily want to count editorial links that were earned over links that were bought or bartered.

Entry page
The page which a user enters your site.

External link
Link which references another domain.

Favicon (Favorites Icon)
A small icon which appears next to URLs in a web browser.

Feed
Many content management systems allow readers to subscribe to content update notifications via RSS or XML feeds.

Feed reader
Software or website used to subscribe to feed update notifications.

Flash
Vector graphics-based animation software which makes it easier to make websites look rich and interactive in nature. Search engines tend to struggle indexing and ranking flash websites because flash typically contains so little relevant content.

Frames
A technique created by Netscape used to display multiple smaller pages on a single display.

Fresh content
Content which is dynamic in nature and gives people a reason to keep paying attention to your website.

Fuzzy search
Search which will find matching terms when terms are misspelled (or fuzzy).

GoogleBot
Google’s search engine spider which crawls the web scanning for new sites and changes.

Headings
The heading element briefly describes the subject of the section it introduces.

Hidden text
SEO technique used to show search engine spiders text that human visitors do not see.

Home page
The main page on your website, which is largely responsible for helping develop your brand and setting up the navigational schemes that will be used to help users and search engines navigate your website.

HTML (HyperText Markup Language)
The language in which pages on the World Wide Web are created.

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