Got a new product, service or special event that you can’t wait to share with the world? Congratulations! Launching a new business venture is a thrilling experience. Much like sending a spacecraft successfully into orbit, there’s plenty of engineering involved in ‘lifting off’ your online presence.

If you’re looking to give your business its best chance online, you’ll need the right sort of support, strategies and tools for the task. It’s a competitive world out there on the web. There might be a sea of potential customers out there waiting for you, but it’s up to you to make sure they know where to find you, and what exactly you’re offering them.

Let’s make sure that your launch is worthy of a NASA standing ovation. Here’s how we’ll get you into online ‘orbit’…


Social Networks

Social media is an excellent place to start when launching a new business online. Here, you’ll be free to start building your audience and advertising your product/service without even needing to wait for your website’s completion.

To have a social business profile is to possess an online personality that represents your business to an audience of potential customers and clients. This sort of networking is social, by definition. There are a lot of benefits to this less corporate and more casual medium for marketing. You’re here to inform and entertain your audience; to interact with them and be awarded with their freely-given feedback and ongoing interest in your brand.

Got a product launch or event that needs advertising? Do so affordable and effortlessly with Facebook! Want to display your gorgeous range of stock without jamming everything into one dull online catalogue? Fill your company’s Instagram feed with expertly arranged photos of your best-selling items, taking the time to thoughtfully caption each and every one.

Social media is like marketing magic for small businesses looking to land a successful launch. While networks are constantly evolving, you’ll find them easier to navigate with a helpful co-pilot at your side. Check out our Social Media Marketing Services for more information on the marketing magic we can work for your business.

“If you go back a few hundred years, what we take for granted today would seem like magic – being able to talk to people over long distances, to transmit images, flying, accessing vast amounts of data like an oracle. These are all things that would have been considered magic a few hundred years ago.”

–Elon Musk.



Alright, so your audience has spotted you on social media. Great! Now, where will their clicks lead them when they interact with your advertisements, your call to action buttons, and your website links? How will they find more information on you, your business, and the products or services that you provide?

They’ll go straight for your website, of course.

These days, the standards for a website are high. Nobody is prepared to sit around waiting for a slow site to load. Your audience will have neither the time nor patience to navigate a mess of complicated menu bars and vague descriptions. Whether you sell scented candles or provide emergency dental services, you owe it to your audience (and potential customers) to provide them with a fast, effective website. A website that achieves more online, providing you with results, and providing your customers with an excellent experience, be that on a mobile phone or a desktop.

Check out our Web Design Services for more information.



Of course, after launching your social networks and website, you’ll need ongoing support to help you stay on course for growth and success. Should you need to update your website or run a successful social marketing campaign for an event, let Tailgunner be your ground control.

In addition to designing beautiful websites and marketing collateral, our team can maintain and cultivate your site and social networks so that you see ongoing success from your business. Start strong and continue stronger.

We look forward to working with you and your new Wellington small business!