May 5, 2025
What’s trending?
🍁Cosy Season Content: As Aotearoa heads into winter, consumers are thinking comfort, warmth, and home life. Tap into that shift with:
- “Slow down” messaging that resonates with seasonal mood shifts
- Home decor, recipes, or self-care ideas
- Cosy design themes: warm colours, layered textures, comforting copy
This is the whole point: 🎶 “Take My Hand” by goldenmase
This soft, reflective audio is trending as a reminder to slow down and appreciate the little things. Perfect for Reels showing peaceful moments, daily rituals, or content that leans into mindfulness and gratitude.
Mother’s day marketing
Whether your audience is gift-giving, celebrating themselves, or remembering loved ones, Mother’s Day is a powerful moment for connection and storytelling.
- Run a giveaway with a heartfelt angle (e.g. “Nominate a mum who deserves a treat”)
- Create curated gift guides or themed bundles
- Share customer stories or spotlight your team’s ‘mums’
- Use emotional video content or reels to share messages of gratitude
🤔 Who to target this mother’s day?
Mother’s Day is one of the biggest emotional and commercial moments of the year. But to make your campaigns count, it helps to know who you’re talking to—and where to reach them. Here are four key groups to keep in mind:
- Partners & dads buying for mum: They’re often buying on behalf of the kids and ready to spend more on something meaningful.
- Millennials & gen Z (25–45): They care about the perfect gift something personal but also easy to buy.
- Last-minute shoppers: They’ve left it late and want quick, no-fail options.
- Non-traditional celebrators: Grandmas, step-mums, pet mums, or chosen family. This audience is growing—and they love being included.
Fun post idea: Dream product challenge 💭
Dream big and design something your customers would love to see even if it’s not entirely practical. This isn’t so much a trend as it is a creative challenge. Not all social content needs to be realistic sometimes the most engaging ideas are playful, over-the-top, and made just for fun.
Social media updates to note from April
- 💍 2025 Wedding Trends Are In
Pinterest just revealed what brides and grooms are loving this year perfect inspo for event pros and wedding-adjacent brands.
See the trends - 🧠 Meta’s Tips for Reaching Gen Z
New insights on how to connect with Gen Z what they care about, where they scroll, and how to speak their language.
Read more - 👗 TikTok’s Fashion Playbook for SMBs
TikTok drops a must-read guide to help small businesses ride the 2025 fashion wave.
Check it out
🎯 LinkedIn Levels Up Ad Targeting
Meet Qualified Leads Optimisation LinkedIn’s new tool to help you reach users who are more likely to convert.
Learn more
💸 The Ultimate Reels Ads Guide
From setup to success this infographic breaks down everything you need to know to make your Reels ads work harder.
View guide
Mark your calendars
🩷11 May – mother’s day
Gift-focused content, storytelling, and gratitude-led campaigns.
🧠 20 May – International HR Day
Perfect for showcasing your team culture, internal values, or just giving your crew a little love.
🧘♀️ 21 May – World meditation day
Great for wellness brands or just encouraging your audience to take a mindful moment.
📦 End of May – EOFY prep starts
Start warming up your audience for end-of-financial-year offers and services, especially if you’re in B2B, accounting, or business consulting.
Looking to take your marketing to the next level?
From social media management and paid advertising to web design, SEO, and graphic design, Tailgunner has the tools to help your business grow. Why not start with a free discovery session to see how we can help?