November 5, 2024
This is your shortcut to catch up on everything happening in the digital marketing world!
What’s Trending?
Gift Guides:
With over 732,000 searches, holiday gift guides are top-of-mind for consumers seeking easy inspiration, and their shareable, scrollable format keeps them trending on social platforms.
How to Use Gift Guides:
- Create Branded Guides: Showcase your products by creating simple “Top Gift” lists for different audiences (e.g., “Best Gifts Under $50” or “Top Gifts for Fitness Lovers”). Use a mix of carousel images and quick demo videos.
Gift guides are a perfect way to stay top-of-mind during the season and connect authentically with holiday shoppers.
@heykatiesue
For beauty and fashion brands:
This is your moment! French makeup artist @alieenor’s viral video on the magic of contrast has taken off, with 7 million views and counting. Her insights have inspired countless makeup looks and outfits built around bold contrasts.
Jump in and get your products involved in this trend—it’s the perfect time to show off how they can make a statement!
https://www.tiktok.com/@alieenor/video/7418648810831891745
Nostalgia Core:
This trend has been trending throughout 2024 and is peaking right now as the holiday season approaches, making retro-themed content an effective way to engage audiences with a sense of shared memories. Nostalgia can create a powerful sense of connection and spark high engagement across social channels. As seen in mcdonalds ‘ the as feature in meal’ campaign.
https://corporate.mcdonalds.com/corpmcd/our-stories/article/as-featured-in-meal.html
Brands continue to swap out celebrities for micro-influencers.
Compared to celebrities, working with small influencers is less expensive, makes it easier to establish long-term partnerships, and offers access to tight-knit, engaged, and loyal communities.
https://influencermarketinghub.com/monthly-influencer-marketing-report/
Aaaall the updates that happened this October:
✅ Instagram Carousels Drive Higher Engagement
Instagram CEO Adam Mosseri confirms carousels see more reach, thanks to multiple images boosting interaction—and a second chance to appear if users don’t swipe the first time. Adding music can also push carousels into the Reels tab for extra visibility!
https://www.instagram.com/p/DBOeUmTSmIC/
✅ TikTok Revamps ‘TikTok Academy’
Ready to level up your TikTok game? TikTok Academy just got a refresh with new courses to boost your ad know-how.
https://www.tiktokacademy.com/student/catalog
✅ Master Your DMs with Instagram’s Latest Guide ✨
Instagram just released a complete guide to DMs, packed with tips and features to help you connect better and boost engagement through messages.
https://tinyurl.com/4mash298
✅ Bluesky Gains Traction and New Funding!
The X (Twitter) competitor Bluesky has reached 13 million users and announced new funding to expand even further. Could it be the next big platform?https://tinyurl.com/5xze937r
✅ Instagram and TikTok Still Top for Teens
Instagram and TikTok remain the most popular social apps among teens.
https://tinyurl.com/56u5c5e7
✅ Meta Tests Comment Control on Ads for Businesses ❌
Meta is testing a new control allowing businesses to turn off comments on Facebook and Instagram ads.
https://tinyurl.com/274tyxpf
✅ Meta Shares New Reels Ad Tips
Meta’s released a heap of ad tips ahead of the holiday push, Check out their creative essentials list.
https://shorturl.at/Gnr2D
✅ Facebook Rolls Out a Youth-Focused Refresh
Facebook introduces new Local and Explore tabs, a full-screen Reels Video tab, AI tools for group insights, and Messenger Communities for connecting groups over shared interests.
https://shorturl.at/rOUtD
✅ Instagram Launches ‘Best Practices’ Tips Element
Instagram’s Best Practices hub provides personalised tips on creation, engagement, reach, and monetisation.
https://shorturl.at/Cee6R
✅ Influencer Marketing Surge
A study shows 29% of brands are jumping into influencer & celeb endorsements.
https://shorturl.at/8R3xt
✅ TikTok Rolls Out Keyword Targeting for Search Ads:
New ad features are making it easier to connect with your audience.
https://shorturl.at/nums3