What’s Trending?

Video, Video, Video! 🎥

1. Start with a Hook:
   • Grab attention in the first few seconds with bold visuals or an engaging question (e.g., “What if your skincare routine could deliver results overnight?”).
   • Use trending sounds or relatable openings to pique curiosity.
2. Showcase Product Validators:
   • Highlight product features, benefits, or solutions to pain points.
   • Include multiple variations to appeal to a broader audience.
3. End with a Strong CTA:
   • Create urgency with limited-time offers or free shipping.
   • Simplify the buying process with TikTok Shopping Ads.

5 Creative Patterns to Experiment With

• Trending Content: Incorporate your product into popular sounds or themes.
• Problem/Solution: Show how your product solves a key challenge for your audience.
• Tips & Hacks: Share useful tips related to your product to position your brand as an authority.
• Product Demos: Showcase your product in action to highlight practical benefits.
• Unboxing: Build excitement by revealing your product while emphasising its features.

https://ads.tiktok.com/business/en/blog/tiktok-short-video-best-practice?ab_version=experiment_2

Advent Calendars as Marketing Tools 🎁

Advent calendars have evolved into powerful marketing tools, turning daily surprises into opportunities to build engagement and boost sales during the holiday season. From skincare to beverages, brands are using this format to delight customers and foster loyalty.

LEGO’s Daily Build Challenge

LEGO took advent calendars to the next level by combining physical products with digital engagement:

• Themed Advent Calendars: Daily mini builds from popular franchises like Star Wars and Harry Potter.
• Social Media Challenge: Fans shared their creations using #LEGOAdventChallenge.
  
• Engagement Incentives: Participants entered weekly prize draws for exclusive LEGO sets.

Why It Worked: The mix of physical and digital experiences encouraged creativity, fostered community participation, and kept audiences engaged throughout the holiday season.

Pro Tip: Pair a physical product with a digital challenge to create a memorable and engaging holiday campaign!

Notable updates of the month:

• Instagram Feed Reset Button 🔁
  Instagram will soon let users refresh their recommendation algorithm for a clean slate—great for re-engaging audiences.
• WhatsApp Voice Message Transcripts 💬
  Voice messages can now be transcribed to text, making them accessible anytime, even in noisy settings.
• Instagram Removes Hashtag Follows ❌
  Hashtag follows are gone to reduce spam, impacting brands relying on hashtag-driven campaigns.
• Reddit’s Rapid Growth 📊
  Reddit’s daily users surged to 97 million, making it essential for brands targeting niche communities.
• Instagram Collage 🖼️
  Combine photos seamlessly in Stories with the new Collage Mode—perfect for year-end highlights and visual storytelling.
  
• Bluesky’s Growth 🚀
  Bluesky, a competitor to both X (formerly Twitter) and Threads, is gaining traction with 13 million users and new funding to drive its expansion. A platform to watch in the evolving social media landscape.

🗓️ Mark Your Calendars

December Themes: It’s time to celebrate the festive season and plan ahead for 2025. Create content around New Year’s resolutions, holidays or reflections from the past year!

Social Media Holidays

• December 4: National Cookie Day 🍪 – Share a sweet moment or run a fun poll.
• December 18: Free Shipping Day 📦 – Highlight your e-commerce deals or encourage followers to shop local.
  
• December 25. Christmas Day🎅 – Post a heartfelt message of gratitude to your audience or a final holiday wish.
• December 26: Boxing Day- 🎁 Highlight a special post-holiday sale or share tips on making the most of leftovers and holiday downtime.
• December 31: New Year’s Eve 🎆 – Wrap up the year with a reflective or goal-oriented post.
• January 1: New Year’s Day 🎉 – Post an inspiring message or share your goals for 2025, inviting your audience to do the same.

  Looking to take your marketing to the next level? From social media management and paid advertising to web design, SEO, and graphic design, Tailgunner has the tools to help your business grow. Why not start with a free discovery session to see how we can help? 🚀 Book your session today!