April 5, 2025
⚡ What’s Trending?
🎬 Meta will be launching ‘Edits’ – A New App for Video Creators
A mobile-first video editing app that’s packed with smart features made for creators.
It’s designed to streamline short-form content creation, with tools like:
- Frame-accurate timeline editing 🎞️
- Green screen + transition effects
- Real-time insights like skip rate
- 10-minute video capture
- Direct sharing to Instagram & Facebook—no watermarks!
If your brand is active on Reels or TikTok, this could become your new secret weapon for content creation.
🖼️ Make a Collage
There’s a growing design trend around collage-style content—think layered images, hand-cut textures, magazine-style typography, and an intentionally “scrappy” look.
Whether you create it physically or digitally (try Adobe Express), the collage aesthetic stands out against the polished, scroll-perfect norm. Use it for campaign teasers, team intros, or behind-the-scenes snapshots.
📖 Digital Flipbooks on Social
One of the freshest carousel formats right now? Flipbook-style slideshows. This trend uses slight motion from slide to slide to mimic the feel of flipping pages. Use Canva or Adobe Express to create micro-movements between frames.
🐣 Easter Campaign Ideas for Small Businesses
Here’s why Easter marketing hits differently:
- It’s emotion-driven (family, faith, fun)
- People are already in treat-yourself mode
- There’s a natural uptick in spending on gifts, food, and activities
- Consumers are more open to discovery—aka, your brand
1. Host a Digital Easter Egg Hunt
Hide virtual eggs across your site or socials. Let followers hunt for prizes or discounts—boosting site traffic and engagement.
2. Run a Local Giveaway or Collab Raffle
Partner with nearby businesses to create an Easter bundle and cross-promote to grow your audience.
3. Offer ‘Crack the Egg’ Discounts
Let customers click an egg to reveal a mystery discount—fun, interactive, and urgency-inducing.
4. Create Seasonal Content & Emails
Think blogs like “Top 5 Easter Gifts ” or “Easy Entertaining Ideas This Easter”, paired with festive email campaigns.
5. Involve the Community (Especially Families)
Host a colouring comp, bonnet parade, or egg hunt. Share the results on socials, and encourage UGC with tags.
🗓️ Mark Your Calendars
📆 20 April – Easter Sunday
Perfect time to drop seasonal offers, themed content
🌍 22 April – Earth Day
If your brand has an eco-conscious message, this is your moment. Share behind-the-scenes efforts, product sustainability wins, or encourage customers to go green.
📚 23 April – World Book Day
Great for community-building and content ideas—ask your team to share favourite reads.
Looking to take your marketing to the next level?
From social media management and paid advertising to web design, SEO, and graphic design, Tailgunner has the tools to help your business grow. Why not start with a free discovery session to see how we can help? 🚀 Book your session today!