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Crafting an engaging homepage: 7 simple tips

Your website’s homepage holds the key to captivating your audience and leaving a lasting impression. Within a matter of seconds, it must convey your value proposition and engage visitors to keep them hooked. Unfortunately, we’ve come across one too many poorly designed homepages that look a little like this—not pretty, to say the least.

Badly designed homepage

If you’re unsure whether your current homepage measures up, fear not. We’ve got you covered. Here are seven simple tips to transform your homepage into an irresistible magnet that keeps visitors glued to […]

2023-06-19T16:19:52+12:00June 19th, 2023|Blog, Web design|

Unleash the Power of Pinterest Marketing

When it comes to social media marketing, most of us think of the giants: Tik Tok, Instagram, and Facebook. But, what about Pinterest? 

Did you know Pinterest is the third-largest social media platform in the US, with over 450 million active users worldwide? The visual search engine which is often overlooked is an absolute game-changer when it comes to connecting with qualified customers, driving traffic to your website, and increasing your sales. So, how can you unleash the power of Pinterest for your small business or brand? Well, firstly… 

Treat it as a search […]

2023-05-22T15:01:53+12:00May 22nd, 2023|Blog, Small Business, Social Media|

Taking Flight: The Winning Email Marketing Strategies of Air NZ

If you’re a frequent flyer or an avid traveler, it’s highly likely that you’ve received an email from Air New Zealand or the Airpoints Store at some point. Their emails are engaging, informative and leave a lasting impression on the reader. But, what makes Air New Zealand’s email marketing strategy so successful, and what can small New Zealand businesses learn from their approach? Let’s take a closer look. 

 

Personalisation: The Power of Tailor-Made Content

Air New Zealand’s commitment to personalisation is no secret. Instead of a one-size-fits-all approach to customer communication, the airline invests time and effort into […]

2023-04-28T11:58:42+12:00April 21st, 2023|Blog, Email Marketing, Small Business|

Google is hungry for SEO and it wants you to EAT

It looks like Google are taking the phrase ‘you are what you eat’ quite literally in their latest SEO update. With the recent introduction of the Expertise, Authority, and Trustworthiness rating (or EAT for short), sites won’t be able to settle for a simple old SEO setup if they have any intention of ranking effectively in the world’s most popular search engine. 

I hope you’re hungry, because in today’s article we’ve got some fresh EAT information for you to chew on. We’ll touch briefly on the new Google SEO ranking guidelines and how you can amend your […]

Getting the best out of your Web Design Brief (Part 2)

  Presenting your preferred examples So you’ve found a glorious website that works in a way you would like for your own brand. Nice! We’ll certainly do our best to create your brand a website with similar style and functionality, but a few things are going to affect how well this works: your product/service, your budget, and your deadline. The team at Tailgunner are problem solvers. We’ll do our best for your brand on the budget and timeframe you give us.

2019-04-09T23:48:32+12:00May 25th, 2017|Blog|

Getting the best out of your Web Design Brief (Part 1)

During a web design project, our team will go out of its way to please our clients – be this through endless edits, additional features (perhaps not included in the brief), and a good deal of trial and error upon request. It’s no secret that some projects can tend to go more smoothly than others. While we can promise that we’ll do our best to inform and educate you about all things web design and project-related, there are a few tips we can offer our clients to ensure a seamless transaction is made between us.

2019-04-09T23:49:38+12:00May 16th, 2017|Blog|

Under the influence: using customers to collect customers

No matter how fantastic your product or service might be, getting the attention of your target audience can be a tremulous task – especially for small kiwi businesses. In a world where we tend to roll our eyes at obvious advertisements, it can be hard to target the trustworthy marketing zone wherein a potential customer can feel comfortable and eventually keen to try your product. Times are changing. Just as the internet morphed into the user-bolstered 2.0, companies are looking to the customers themselves for brand-boosting opportunities. With a little social media smarts… you might just see your customers magically […]

Three reasons why a rebrand is going to be the best bet for your business

Do I really need a new logo? Is it worth it? The old one has worked fine for us these past few decades…why should I bother rebranding? You wouldn’t show up to work in a garish pastel pantsuit, so why should your logo stay stuck in the 80’s-90’s? Even a few early 2000 logos are lacking that modern, timeless factor that many 2010-7 logos are strongly sporting these days. A relevant rebrand is every bit as important as updated technology for your business, so what’s stopping you from investing in that redesign? If it’s going to take a little persuasion […]

2019-04-09T23:52:04+12:00April 21st, 2017|Blog|

How to handle hate: keeping your profile professional

The ‘single star review’ is never a welcome notification for small businesses currently utilising social media for marketing. The lonely 1 star out of 5 will generally be followed by a client’s (often expletive-laced) narrative regarding an unsatisfactory experience they’ve had with your business. Sometimes the single star won’t be accompanied by any comments at all, and the ‘reviewer’ will just be seeking to bring down your overall rating – an issue we’ve faced ourselves at Tailgunner. Then there’s blatant negativity. A comment will come out of nowhere on one of your posts – cold and uncalled for. How are […]

2019-04-09T23:51:54+12:00March 30th, 2017|Blog|
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