BlOG

Your website’s homepage holds the key to captivating your audience and leaving a lasting impression. Within a matter of seconds, it must convey your value proposition and engage visitors to keep them hooked. Unfortunately, we’ve come across one too many poorly designed homepages that look a little like this—not pretty, to say the least. If you’re unsure whether your current...

When it comes to social media marketing, most of us think of the giants: Tik Tok, Instagram, and Facebook. But, what about Pinterest?  Did you know Pinterest is the third-largest social media platform in the US, with over 450 million active users worldwide? The visual search engine which is often overlooked is an absolute game-changer when it comes to connecting...

If you’re a frequent flyer or an avid traveler, it’s highly likely that you’ve received an email from Air New Zealand or the Airpoints Store at some point. Their emails are engaging, informative and leave a lasting impression on the reader. But, what makes Air New Zealand’s email marketing strategy so successful, and what can small New Zealand businesses learn...

It looks like Google are taking the phrase ‘you are what you eat’ quite literally in their latest SEO update. With the recent introduction of the Expertise, Authority, and Trustworthiness rating (or EAT for short), sites won’t be able to settle for a simple old SEO setup if they have any intention of ranking effectively in the world’s most popular...

Maintaining a strong, sincere online presence is an effective tool for small kiwi businesses, but it can present its challenges. The ‘bot’ invasion is one such challenge; one we’ve become all too familiar with in our years of social media service. Everyone who wants to grow their ‘gram understands the importance of engagement. A healthy following and flow of interaction...

  Presenting your preferred examples So you’ve found a glorious website that works in a way you would like for your own brand. Nice! We’ll certainly do our best to create your brand a website with similar style and functionality, but a few things are going to affect how well this works: your product/service, your budget, and your deadline. The...

During a web design project, our team will go out of its way to please our clients – be this through endless edits, additional features (perhaps not included in the brief), and a good deal of trial and error upon request. It’s no secret that some projects can tend to go more smoothly than others. While we can promise that...

No matter how fantastic your product or service might be, getting the attention of your target audience can be a tremulous task – especially for small kiwi businesses. In a world where we tend to roll our eyes at obvious advertisements, it can be hard to target the trustworthy marketing zone wherein a potential customer can feel comfortable and eventually...

Do I really need a new logo? Is it worth it? The old one has worked fine for us these past few decades…why should I bother rebranding? You wouldn’t show up to work in a garish pastel pantsuit, so why should your logo stay stuck in the 80’s-90’s? Even a few early 2000 logos are lacking that modern, timeless factor...

The ‘single star review’ is never a welcome notification for small businesses currently utilising social media for marketing. The lonely 1 star out of 5 will generally be followed by a client’s (often expletive-laced) narrative regarding an unsatisfactory experience they’ve had with your business. Sometimes the single star won’t be accompanied by any comments at all, and the ‘reviewer’ will...