Overview
In collaboration with Hutt City Council, we embarked on a comprehensive marketing campaign to support an area of Wainuiomata's local shops, who were facing challenges due to nearby construction. The construction had caused a decline in local foot traffic, prompting the council to seek innovative solutions to revitalise the area and encourage residents to shop locally.
Approach
The primary challenge was to counteract the negative impact of the construction on local businesses. The council approached us with a concept for a "shop and win" campaign. The idea was simple: customers who shopped at any of the participating stores could enter their receipts into a website for a chance to win prizes provided by the local stores.
We brainstormed together as a team to come up with a fun but functional system to handle the entire giveaway process, our solutions to these problems led us to deliver a full-package marketing campaign, including:
We brainstormed together as a team to come up with a fun but functional system to handle the entire giveaway process, our solutions to these problems led us to deliver a full-package marketing campaign, including:
Web Design: Developed a user-friendly website where customers could easily enter their receipts to participate in the draw.- Branding: Created a cohesive and attractive branding strategy for the campaign, ensuring it resonated with the local community.
- Graphic Design: Designed eye-catching promotional materials, both digital and print, to spread awareness about the campaign.
- Social Media Management: Handled social media accounts, creating engaging content to keep the community informed and excited about the campaign.
- On-Site Engagement: Conducted on-site visits to build relationships with local businesses, gaining insights to create tailored promotional strategies that highlight their unique offerings.
Results
The "shop and win" campaign delivered impressive results:
- Increased Local Engagement: The campaign successfully drew attention back to the local shops, increasing foot traffic and boosting sales.
- Enhanced Community Spirit: The initiative fostered a sense of community, encouraging residents to support their local businesses during a challenging time.
- Effective Online Presence: The user-friendly website and strong online advertising efforts resulted in significant participation in the campaign.
- Positive Feedback: Local businesses reported a noticeable uptick in customers, and the community responded positively to the opportunity to win prizes while supporting their neighbourhood shops.
