Overview
Hit Touring is a reputable concert tour management company that specialises in organising and promoting live music events. In early 2023, Hit Touring partnered with Tailgunner to supercharge promotion for their lineup of concerts and shows scheduled for the year. From renowned artists like Jyoty, Children of Zeus, Iam Tongi, Kiana Ledé, Fridayz Live Official After Party, Flowan, and Kelala, to the standout electronic duo Bicep, the goal was clear: drive ticket sales, maximise attendance, and generate buzz and anticipation around these must-see events.
Approach
Our approach was strategic and targeted, leveraging Meta ads, TikTok campaigns, and Google search ads to reach the right audiences at the right moments. Each show required a tailored campaign strategy and plan.
Utilised lookalike audiences to reach new fans with similar interests to current audience groups- Scheduled ads to coincide with peak engagement times for maximum impact
- Employed geotargeting to focus ads on specific regions
- Created countdown ads and reminders leading up to the concert date to build excitement
- Launched teaser campaigns to spark early interest and hype
- Integrated call-to-action buttons in ads to streamline ticket purchases or event RSVPs
- Implemented cross-channel retargeting to re-engage users who clicked on ads but didn’t complete purchases
- Designed video ads and carousel ads to showcase artist highlights and tour details
- Leveraged TikTok to connect with younger audiences and build hype around the shows
- Implemented Google search ads to boost visibility when concert-goers searched for tickets or event info
Results
To address this challenge, Tailgunner devised a comprehensive digital advertising strategy tailored to Hit Touring's unique needs. Our solution included:
- Sold out multiple shows across various cities
- Sold over 10,000 tickets across multiple shows
- Significantly increased event awareness and buzz
- Expanded audience reach by attracting new fans
- Strengthened brand presence and loyalty among concert-goers
