Overview
In 2017, Bin Waste approached Tailgunner with a challenge: they knew they had an audience who was ready to convert but needed an extra push to differentiate themselves from competitors and enhance their online visibility in local searches.
Approach
To address Bin Waste's challenge and meet their goals, we implemented a targeted strategy leveraging Google Search ads. Our approach involved setting up two location-based campaigns specifically designed to reach individuals in the Wellington region actively searching for keywords related to hiring skip bins.
Keyword Research and Selection: We conducted thorough keyword research to identify high-intent search terms that potential customers were using ensuring we captured a wide range of relevant queries- Ad Extensions: To enhance visibility and engagement, we incorporated ad extensions such as site links, callouts, and location extensions. These provided additional information and options for potential customers, making it easier for them to connect with Bin Waste directly.
- 3. Compelling Ad Copy: We crafted persuasive ad copy highlighting Bin Waste’s unique selling propositions, such as affordable pricing, quick delivery, and excellent customer service. The messaging was designed to resonate with the audience's needs, keeping it simple and clean to encourage action.
Results
On average 1.01K clicks to the website per month.
Over the past five years, we’ve helped them achieve outstanding results.
Over the past five years, we’ve helped them achieve outstanding results.
- More than 3000 bins hired over the last five years
- Generated 1 million dollars of business in last five years
- For every 1 dollar spend on search ads bin waste is generating $17.70
