Overview
Auckland Plastic Surgery Group (APSG) is a leading provider of cosmetic and reconstructive surgical services in New Zealand. With a team of highly experienced surgeons and a commitment to patient care, APSG offers a wide range of procedures from breast augmentation to skin cancer removal. While their new website featured a sleek design and clear service offerings, it lacked the visibility needed to connect with potential patients online.
Approach
APSG struggled to gain traction in search engine rankings. With no SEO strategy in place, their online presence fell short, limiting visibility in a competitive healthcare market. The challenge was clear: transform a static site into a high-performing platform that drives organic visibility and patient enquiries.
Results
Tailgunner stepped in with our Growth Package, targeting technical SEO, content optimisation, and keyword strategy. Within months, APSG saw significant improvements:
40+ First Page Rankings:
We identified high-intent keywords aligned with APSG’s services and optimised the site structure and content accordingly, propelling over 40 keywords to the first page of Google.
- Multiple #1 Rankings:
Many of these keywords now rank in the #1 position, dramatically improving APSG’s visibility for terms related to both cosmetic and reconstructive procedures. - Sustainable Organic Growth:
By laying a strong SEO foundation, APSG is now positioned for long-term organic traffic growth without relying solely on paid advertising.
