BlOG

If the summer holiday New World scam taught us anything, it is simply that you can’t be too careful when it comes to competitions. Even when you see a trustworthy brand attached to the giveaway, we would strongly urge you to take a step back and consider these safety measures before giving away your personal information, or following, commenting on,...

Because Christmas shoppers are ready for your website!  It’s the most wonderful time of the year for businesses producing great goods that get snapped up during the festive season. Whether you sell fabulous items that can be purchased and wrapped as presents under the tree, or you provide services that suit the holiday season, your website needs to be ready...

Whether you’re launching a new brand, product, service or simply making a special announcement, your online campaign needs to get noticed. Before launching your campaign, ask yourself a few of the following questions… ...

It is a truth universally acknowledged that a business profile in want of more followers can gain a fair few through giveaways. Giveaways are a blessing and a curse – while you might win yourself some much-needed interaction and interest, there’s no guarantee that the likes and comments will flow with each giveaway post. We know you won’t want to...

It looks like Google are taking the phrase ‘you are what you eat’ quite literally in their latest SEO update. With the recent introduction of the Expertise, Authority, and Trustworthiness rating (or EAT for short), sites won’t be able to settle for a simple old SEO setup if they have any intention of ranking effectively in the world’s most popular...

Inspired by chat forums and gaming badges, Facebook recently rolled out a feature that rewards your most interactive audience members, dubbing them ‘Top Fans’ with the application of a diamond icon. A Top Fan’s status is displayed in any and all interactions thereafter on your page. Their comments usually ascend to the top of the pile, and other audience members...

Got a new product, service or special event that you can’t wait to share with the world? Congratulations! Launching a new business venture is a thrilling experience. Much like sending a spacecraft successfully into orbit, there’s plenty of engineering involved in ‘lifting off’ your online presence. If you’re looking to give your business its best chance online, you’ll need the...

How many people would you like to see attending your product launch, concert, market day or marathon? Have you set good goals for the audience you’d like to reach, or the interest you’d like to accumulate in the lead up to the big night, day, week or month?...

Maintaining a strong, sincere online presence is an effective tool for small kiwi businesses, but it can present its challenges. The ‘bot’ invasion is one such challenge; one we’ve become all too familiar with in our years of social media service. Everyone who wants to grow their ‘gram understands the importance of engagement. A healthy following and flow of interaction...

  Presenting your preferred examples So you’ve found a glorious website that works in a way you would like for your own brand. Nice! We’ll certainly do our best to create your brand a website with similar style and functionality, but a few things are going to affect how well this works: your product/service, your budget, and your deadline. The...