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BLOG2019-05-20T16:16:43+12:00

May 27th, 2024|Uncategorized|

Why Knowing Your Audience is Crucial: Lessons from Recent Campaigns In marketing, understanding your audience is the foundation of every winning campaign. It's what differentiates a successful campaign from a disastrous one. Recent high-profile missteps by Bumble and Apple underscore just how crucial user research is for crafting messages that resonate rather than repel. Case Study 1: Bumble's Billboard Backfire Bumble, a dating app known for its female-first approach, recently launched a billboard campaign that was meant to be empowering. Instead, it was widely criticized as sexist and tone-deaf. Billboards with messages about celibacy sparked outrage among women, who felt [...]

Crafting an engaging homepage: 7 simple tips

June 19th, 2023|Blog, Web design|

Your website's homepage holds the key to captivating your audience and leaving a lasting impression. Within a matter of seconds, it must convey your value proposition and engage visitors to keep them hooked. Unfortunately, we’ve come across one too many poorly designed homepages that look a little like this—not pretty, to say the least. If you're unsure whether your current homepage measures up, fear not. We've got you covered. Here are seven simple tips to transform your homepage into an irresistible magnet that keeps visitors glued to your website.  Captivating Headline Within the first few seconds of arriving on your [...]

Unleash the Power of Pinterest Marketing

May 22nd, 2023|Blog, Small Business, Social Media|

When it comes to social media marketing, most of us think of the giants: Tik Tok, Instagram, and Facebook. But, what about Pinterest?  Did you know Pinterest is the third-largest social media platform in the US, with over 450 million active users worldwide? The visual search engine which is often overlooked is an absolute game-changer when it comes to connecting with qualified customers, driving traffic to your website, and increasing your sales. So, how can you unleash the power of Pinterest for your small business or brand? Well, firstly…  Treat it as a search engine, not just a social platform [...]

Taking Flight: The Winning Email Marketing Strategies of Air NZ

April 21st, 2023|Blog, Email Marketing, Small Business|

If you're a frequent flyer or an avid traveler, it's highly likely that you've received an email from Air New Zealand or the Airpoints Store at some point. Their emails are engaging, informative and leave a lasting impression on the reader. But, what makes Air New Zealand's email marketing strategy so successful, and what can small New Zealand businesses learn from their approach? Let's take a closer look.    Personalisation: The Power of Tailor-Made Content Air New Zealand's commitment to personalisation is no secret. Instead of a one-size-fits-all approach to customer communication, the airline invests time and effort into understanding [...]

Facebook’s Algorithm – Follow these 3 simple hacks to stand out.

April 30th, 2021|Facebook, Small Business|

Facebook arranges its content based on its users and certain rules. These certain rules are known as Facebook’s ‘algorithm’. The algorithm determines what is seen by users depending on what is relevant and of value to the user. As a local Wellington digital marketing company, we work with small business owners to increase social reach and views for both organic and paid content. To achieve this,  Although the algorithm is highly complex, we've put together 3 simple hacks that will help you attract more views and expand your reach.   Frequency How many times should you post? Ideally, you should [...]

Social Media Advertising: The 4 most frequently asked questions

March 26th, 2021|Facebook, Instagram, Small Business, Social Media|

In last month's blog, we looked at the importance of having a social media strategy in place for your Wellington small business. The main component of a social media strategy pertains to the promotion of your offerings and how you wish to spread your message. Here at Tailgunner, we are often asked many questions on social media advertising. So, today we are sharing four of our most frequently asked questions and our insights.   Question 1: What is the most popular social media platform? The oldest and most wide-reaching social media network is Facebook. Facebook reaches a staggering 2.8 billion [...]

Why your Wellington small business needs a social media marketing strategy

February 24th, 2021|Small Business, Social Media|

Own a Wellington small business? We know what you’re thinking. "I don’t need any external help. I use Facebook every day, I can totally manage my own business page." The truth is, you probably can. But, should you jump in blind without any direction? Whether you're going it alone or ready to work with dedicated professionals, every social media initiative needs to start with a discussion on strategy. Here's why. Connect with customers  Social media has become a way of life. Any and every topic of conversation is now being discussed online. From global international news to what your best [...]

Breaking down Google’s 2021 algorithm: Page Experience

December 18th, 2020|Search Engine Optimisation, Small Business|

Yes, it’s another algorithm update from Google, but this time there’s plenty of notice.  On November 11, 2020, Google announced that page experience signals in ranking will be introduced in May 2021. The new page experience signals will merge Core Web Vitals with Google's existing search signals such as; mobile-friendliness, safe browsing, HTTPS-security, and intrusive interstitial guidelines.   If we’ve lost you already it’s okay! We know that for many Wellington small businesses this can be a confusing world to navigate. So, we’re here to break down Google’s new update in simpler terms. Let’s start with what page experience actually means.  [...]

3 customer review tactics for Wellington small businesses.

October 28th, 2020|Small Business, Social Media|

In today's digital world, customer reviews are vital. The everyday consumer looks out for them, they will learn from them and most often than not, they will influence a consumer's buying decisions. For small businesses, reviews are a powerful tool that can assist in building brand credibility and sales; two important objectives. Our Wellington social media specialists have three tactics that will ensure your customers leave you positive reviews. Make it easy  The secret to receiving good online reviews is to make the process easy. Social media platforms are a good place to start. Most platforms are relatively simple and [...]

Graphic Design & Social Media Superstar

August 31st, 2020|Vacancies|

We're looking for a Graphic Design & Social Media superstar to join our team in Lower Hutt. We need someone to help manage the social media presence of our clients. You'll be helping to develop and implement social media strategies for a wide range of clients across an array of industries. This is a full-time position, starting immediately, with the opportunity to work from home for the right candidate. RESPONSIBILITIES Collaborating with the team and our clients on marketing campaigns Designing graphics and brand elements to promote our clients Developing content strategies Designing content that provides value to our clients [...]

Hey retail owners…your customers are waiting for your film debut! 

August 25th, 2020|Online Marketing, Social Media|

Whether you’re selling a service or promoting a product, video marketing is the best way to display all that your brand has to offer. Video marketing is one of the most effective mediums for online advertising. Globally, according to 2018 survey, 54% of consumers say that video content is their preference from a brand or business that they support. What’s more, video content of a high quality is easier than ever to capture and share thanks to 4k resolution cameras on smartphones, and plenty of free video editing software.  So if ‘anyone can do it’ and everyone has a smartphone, [...]

Ten things design can do for your business right now 

July 27th, 2020|Uncategorized|

Keep it professional with a beautifully designed Website Show of hands, how many of you have knee-jerk clicked off a website due to some tragically outdated design? Whether it’s a pixelated, blurry logo or a chaos of illegible typography, a poorly designed or just plain dated website won’t win any visitors.  So what can design do?  A well-designed website is a delight, both to view and navigate. A web designer worth their salt can ensure that your site is composed of these key design features:  A simple, easy-to-navigate meny  A clean flow of information Attractive, high-resolution imagery  Clever infographics and [...]

How to communicate with your customers during Level 3

April 22nd, 2020|Online Marketing, Small Business|

Before people venture forth into the great unknown beyond their own homes, they’re likely going to look up their local options online and see who’s serving what during the weeks ahead. If you’re relying on a single sign outside your store, cafe or restaurant in order to draw customers in, theres a good chance that barely anyone will see it. Few will have the luxury of being able to drive around browsing takeaway options; such aimless driving will be heavily discouraged if Australia’s restrictions are anything to go by.  Your best bet for attracting attention and sustaining it is social [...]

Discounted eCommerce Website

April 3rd, 2020|Web design|

The way we do business in New Zealand has changed significantly over the last few weeks. With many businesses having to close their physical doors, the need to have an online presence has never been greater. We've been busy transitioning a wide range of businesses in so many different industries to an online presence, and we know that so many other businesses need help with the same thing. So with that in mind, we've come up with an offer for a discounted eCommerce website package that'll help you establish a strong online presence and get your products and services online [...]

COVID-19 and your small business: stay social with your customers and client base in 2020

March 13th, 2020|Uncategorized|

Social media has been absolutely crucial for businesses in the past few months. Supermarkets have been able to update their customers on developments in stock availability, vital medical updates from the WHO have been signal-boosted over multiple networks, world leaders have been able to address nations, and (perhaps most importantly), each of us has had the ability to remain in contact with loved ones internationally.  Social isolation might be a physical reality, but accessibility to social media means it doesn’t have to be a virtual one.  In fact, while stocks might be plummetting hither and yon, internet providers are seeing [...]

Making the most out of your first Month of Social Media: First Impressions

February 25th, 2020|Uncategorized|

First impressions (brainstorming at your first Tailgunner Social Media Meeting) Be it a casual phone call or a catch-up over coffee, your first meeting with the Tailgunner team is essential to establishing a strong social media presence, particularly in your first month. Your first few posts are pretty important. There’s a lot we can learn from how the posts are received, and how simple they are to prepare and maintain. Before we get caught up on details, we’ll need to get a feel for your brand.  Here are a few topics we’d like to cover with you at your first [...]

Good giveaway or suspicious scam? How to tell comp from con 

January 29th, 2020|Uncategorized|

If the summer holiday New World scam taught us anything, it is simply that you can’t be too careful when it comes to competitions. Even when you see a trustworthy brand attached to the giveaway, we would strongly urge you to take a step back and consider these safety measures before giving away your personal information, or following, commenting on, and sharing any scams… […]

Is your website ready for Christmas shoppers? 

December 4th, 2019|Uncategorized|

Because Christmas shoppers are ready for your website!  It’s the most wonderful time of the year for businesses producing great goods that get snapped up during the festive season. Whether you sell fabulous items that can be purchased and wrapped as presents under the tree, or you provide services that suit the holiday season, your website needs to be ready for the impending wave of customers. We’ve put together a quick guide for you to scan through to test whether or not your website might need maintenance before the silly season really kicks in.  Ranging from the technical to the [...]

Tips for running a successful Facebook competition

September 26th, 2019|Uncategorized|

It is a truth universally acknowledged that a business profile in want of more followers can gain a fair few through giveaways. Giveaways are a blessing and a curse – while you might win yourself some much-needed interaction and interest, there’s no guarantee that the likes and comments will flow with each giveaway post. We know you won’t want to waste any wonderful prizes, especially if your company is in its early social media days and you don’t have a huge budget to contribute to competitions. At the end of the day, you get what you give(away) with competitions, but [...]

Google is hungry for SEO and it wants you to EAT

August 31st, 2019|Blog, Google AdWords, Online Marketing, Search Engine Optimisation, Small Business, Statistics, Web design|

It looks like Google are taking the phrase ‘you are what you eat’ quite literally in their latest SEO update. With the recent introduction of the Expertise, Authority, and Trustworthiness rating (or EAT for short), sites won’t be able to settle for a simple old SEO setup if they have any intention of ranking effectively in the world’s most popular search engine.  I hope you’re hungry, because in today’s article we’ve got some fresh EAT information for you to chew on. We’ll touch briefly on the new Google SEO ranking guidelines and how you can amend your site to meet [...]

Facebook’s new Top Fan feature is fantastic for small businesses 

July 10th, 2019|Uncategorized|

Inspired by chat forums and gaming badges, Facebook recently rolled out a feature that rewards your most interactive audience members, dubbing them ‘Top Fans’ with the application of a diamond icon. A Top Fan’s status is displayed in any and all interactions thereafter on your page. Their comments usually ascend to the top of the pile, and other audience members will notice the title beside their name, along with the little grey diamond badge.   How do fans feel about the status, and how might it benefit your small business? In today’s article we’ll explore the new feature and consider it [...]

Prepare for liftoff: launching your small business online

June 21st, 2019|Uncategorized|

Got a new product, service or special event that you can’t wait to share with the world? Congratulations! Launching a new business venture is a thrilling experience. Much like sending a spacecraft successfully into orbit, there’s plenty of engineering involved in ‘lifting off’ your online presence. If you’re looking to give your business its best chance online, you’ll need the right sort of support, strategies and tools for the task. It’s a competitive world out there on the web. There might be a sea of potential customers out there waiting for you, but it’s up to you to make sure [...]

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