
Monthly marketing round up February
February 10, 2025
Marketing News
New month, new trends! February is packed with opportunities to engage your audience, from Valentine’s Day marketing campaigns to the latest social media updates. Here’s what’s hot in digital marketing right now. What’s Trending? 2025 Pinterest Colour Palette 🎨 Pinterest’s trend predictions for 2025 are in, and these colours are set to dominate branding, marketing, and design: ❤️ Cherry Red...

Monthly marketing roundup January
January 8, 2025
Marketing News
5 Marketing Trends to Watch for 2025🔮 The new year is already shaping up to be a big one for marketers. With global ad spend expected to surpass $1 trillion, and tools like AI becoming mainstream, it’s all about working smarter, not harder. Here’s what’s on the horizon: 1. Values Over Vanity 🪞 Consumers want brands to mean something. Nearly...

Monthly marketing round up November
December 5, 2024
Marketing News
This is your shortcut to catch up on everything happening in the digital marketing world! What’s Trending? Video, Video, Video! 🎥 We all know video is the reigning king of content, TikTok has shared a step-by-step guide to help brands craft captivating, trend-driven videos that connect with audiences. Here’s their 3-step formula: Start with a Hook: Grab attention in the first few...

Monthly marketing round up October
November 5, 2024
Uncategorized
This is your shortcut to catch up on everything happening in the digital marketing world! What’s Trending? Gift Guides: With over 732,000 searches, holiday gift guides are top-of-mind for consumers seeking easy inspiration, and their shareable, scrollable format keeps them trending on social platforms. How to Use Gift Guides: Create Branded Guides: Showcase your products by creating simple “Top Gift”...

Monthly marketing round up September
October 2, 2024
Marketing News
Your go-to guide for the latest in digital marketing this month! We’ve rounded up all the latest marketing updates for you, so you don’t have to! From Meta’s AI push to TikTok’s new ad tools, we’ve got everything you need to stay ahead of the game. Grab a coffee and dive into this month’s marketing must-knows. ✅ Influencer Marketing Surge...

Crafting an engaging homepage: 7 simple tips
June 19, 2023
Blog
Your website’s homepage holds the key to captivating your audience and leaving a lasting impression. Within a matter of seconds, it must convey your value proposition and engage visitors to keep them hooked. Unfortunately, we’ve come across one too many poorly designed homepages that look a little like this—not pretty, to say the least. If you’re unsure whether your current...

Unleash the Power of Pinterest Marketing
May 22, 2023
Blog
When it comes to social media marketing, most of us think of the giants: Tik Tok, Instagram, and Facebook. But, what about Pinterest? Did you know Pinterest is the third-largest social media platform in the US, with over 450 million active users worldwide? The visual search engine which is often overlooked is an absolute game-changer when it comes to connecting...

Taking Flight: The Winning Email Marketing Strategies of Air NZ
April 20, 2023
Blog
If you’re a frequent flyer or an avid traveler, it’s highly likely that you’ve received an email from Air New Zealand or the Airpoints Store at some point. Their emails are engaging, informative and leave a lasting impression on the reader. But, what makes Air New Zealand’s email marketing strategy so successful, and what can small New Zealand businesses learn...

Facebook’s Algorithm – Follow these 3 simple hacks to stand out.
April 30, 2021
Facebook arranges its content based on its users and certain rules. These certain rules are known as Facebook’s ‘algorithm’. The algorithm determines what is seen by users depending on what is relevant and of value to the user. As a local Wellington digital marketing company, we work with small business owners to increase social reach and views for both organic...

Social Media Advertising: The 4 most frequently asked questions
March 25, 2021
In last month’s blog, we looked at the importance of having a social media strategy in place for your Wellington small business. The main component of a social media strategy pertains to the promotion of your offerings and how you wish to spread your message. Here at Tailgunner, we are often asked many questions on social media advertising. So, today...