Yes, it’s another algorithm update from Google, but this time there’s plenty of notice. On November 11, 2020, Google announced that page experience signals in ranking will be introduced in May 2021. The new page experience signals will merge Core Web Vitals with Google's existing search signals such as; mobile-friendliness, safe browsing, HTTPS-security, and intrusive interstitial guidelines. If we’ve lost you already it’s okay! We know that for many Wellington small businesses this can be a confusing world to navigate. So, we’re here to break down Google’s new update in simpler terms. Let’s start with what page experience actually means. [...]
In today's digital world, customer reviews are vital. The everyday consumer looks out for them, they will learn from them and most often than not, they will influence a consumer's buying decisions. For small businesses, reviews are a powerful tool that can assist in building brand credibility and sales; two important objectives. Our Wellington social media specialists have three tactics that will ensure your customers leave you positive reviews. Make it easy The secret to receiving good online reviews is to make the process easy. Social media platforms are a good place to start. Most platforms are relatively simple and [...]
We're looking for a Graphic Design & Social Media superstar to join our team in Lower Hutt. We need someone to help manage the social media presence of our clients. You'll be helping to develop and implement social media strategies for a wide range of clients across an array of industries. This is a full-time position, starting immediately, with the opportunity to work from home for the right candidate. RESPONSIBILITIES Collaborating with the team and our clients on marketing campaigns Designing graphics and brand elements to promote our clients Developing content strategies Designing content that provides value to our clients [...]
Whether you’re selling a service or promoting a product, video marketing is the best way to display all that your brand has to offer. Video marketing is one of the most effective mediums for online advertising. Globally, according to 2018 survey, 54% of consumers say that video content is their preference from a brand or business that they support. What’s more, video content of a high quality is easier than ever to capture and share thanks to 4k resolution cameras on smartphones, and plenty of free video editing software. So if ‘anyone can do it’ and everyone has a smartphone, [...]
Keep it professional with a beautifully designed Website Show of hands, how many of you have knee-jerk clicked off a website due to some tragically outdated design? Whether it’s a pixelated, blurry logo or a chaos of illegible typography, a poorly designed or just plain dated website won’t win any visitors. So what can design do? A well-designed website is a delight, both to view and navigate. A web designer worth their salt can ensure that your site is composed of these key design features: A simple, easy-to-navigate meny A clean flow of information Attractive, high-resolution imagery Clever infographics and [...]
Before people venture forth into the great unknown beyond their own homes, they’re likely going to look up their local options online and see who’s serving what during the weeks ahead. If you’re relying on a single sign outside your store, cafe or restaurant in order to draw customers in, theres a good chance that barely anyone will see it. Few will have the luxury of being able to drive around browsing takeaway options; such aimless driving will be heavily discouraged if Australia’s restrictions are anything to go by. Your best bet for attracting attention and sustaining it is social [...]
The way we do business in New Zealand has changed significantly over the last few weeks. With many businesses having to close their physical doors, the need to have an online presence has never been greater. We've been busy transitioning a wide range of businesses in so many different industries to an online presence, and we know that so many other businesses need help with the same thing. So with that in mind, we've come up with an offer for a discounted eCommerce website package that'll help you establish a strong online presence and get your products and services online [...]
Social media has been absolutely crucial for businesses in the past few months. Supermarkets have been able to update their customers on developments in stock availability, vital medical updates from the WHO have been signal-boosted over multiple networks, world leaders have been able to address nations, and (perhaps most importantly), each of us has had the ability to remain in contact with loved ones internationally. Social isolation might be a physical reality, but accessibility to social media means it doesn’t have to be a virtual one. In fact, while stocks might be plummetting hither and yon, internet providers are seeing [...]
First impressions (brainstorming at your first Tailgunner Social Media Meeting) Be it a casual phone call or a catch-up over coffee, your first meeting with the Tailgunner team is essential to establishing a strong social media presence, particularly in your first month. Your first few posts are pretty important. There’s a lot we can learn from how the posts are received, and how simple they are to prepare and maintain. Before we get caught up on details, we’ll need to get a feel for your brand. Here are a few topics we’d like to cover with you at your first [...]
If the summer holiday New World scam taught us anything, it is simply that you can’t be too careful when it comes to competitions. Even when you see a trustworthy brand attached to the giveaway, we would strongly urge you to take a step back and consider these safety measures before giving away your personal information, or following, commenting on, and sharing any scams… […]
Because Christmas shoppers are ready for your website! It’s the most wonderful time of the year for businesses producing great goods that get snapped up during the festive season. Whether you sell fabulous items that can be purchased and wrapped as presents under the tree, or you provide services that suit the holiday season, your website needs to be ready for the impending wave of customers. We’ve put together a quick guide for you to scan through to test whether or not your website might need maintenance before the silly season really kicks in. Ranging from the technical to the [...]
Whether you’re launching a new brand, product, service or simply making a special announcement, your online campaign needs to get noticed. Before launching your campaign, ask yourself a few of the following questions… […]
It is a truth universally acknowledged that a business profile in want of more followers can gain a fair few through giveaways. Giveaways are a blessing and a curse – while you might win yourself some much-needed interaction and interest, there’s no guarantee that the likes and comments will flow with each giveaway post. We know you won’t want to waste any wonderful prizes, especially if your company is in its early social media days and you don’t have a huge budget to contribute to competitions. At the end of the day, you get what you give(away) with competitions, but [...]
It looks like Google are taking the phrase ‘you are what you eat’ quite literally in their latest SEO update. With the recent introduction of the Expertise, Authority, and Trustworthiness rating (or EAT for short), sites won’t be able to settle for a simple old SEO setup if they have any intention of ranking effectively in the world’s most popular search engine. I hope you’re hungry, because in today’s article we’ve got some fresh EAT information for you to chew on. We’ll touch briefly on the new Google SEO ranking guidelines and how you can amend your site to meet [...]
Inspired by chat forums and gaming badges, Facebook recently rolled out a feature that rewards your most interactive audience members, dubbing them ‘Top Fans’ with the application of a diamond icon. A Top Fan’s status is displayed in any and all interactions thereafter on your page. Their comments usually ascend to the top of the pile, and other audience members will notice the title beside their name, along with the little grey diamond badge. How do fans feel about the status, and how might it benefit your small business? In today’s article we’ll explore the new feature and consider it [...]
Got a new product, service or special event that you can’t wait to share with the world? Congratulations! Launching a new business venture is a thrilling experience. Much like sending a spacecraft successfully into orbit, there’s plenty of engineering involved in ‘lifting off’ your online presence. If you’re looking to give your business its best chance online, you’ll need the right sort of support, strategies and tools for the task. It’s a competitive world out there on the web. There might be a sea of potential customers out there waiting for you, but it’s up to you to make sure [...]
How many people would you like to see attending your product launch, concert, market day or marathon? Have you set good goals for the audience you’d like to reach, or the interest you’d like to accumulate in the lead up to the big night, day, week or month? […]
Presenting your preferred examples So you’ve found a glorious website that works in a way you would like for your own brand. Nice! We’ll certainly do our best to create your brand a website with similar style and functionality, but a few things are going to affect how well this works: your product/service, your budget, and your deadline. The team at Tailgunner are problem solvers. We’ll do our best for your brand on the budget and timeframe you give us.
During a web design project, our team will go out of its way to please our clients – be this through endless edits, additional features (perhaps not included in the brief), and a good deal of trial and error upon request. It’s no secret that some projects can tend to go more smoothly than others. While we can promise that we’ll do our best to inform and educate you about all things web design and project-related, there are a few tips we can offer our clients to ensure a seamless transaction is made between us.
No matter how fantastic your product or service might be, getting the attention of your target audience can be a tremulous task – especially for small kiwi businesses. In a world where we tend to roll our eyes at obvious advertisements, it can be hard to target the trustworthy marketing zone wherein a potential customer can feel comfortable and eventually keen to try your product. Times are changing. Just as the internet morphed into the user-bolstered 2.0, companies are looking to the customers themselves for brand-boosting opportunities. With a little social media smarts… you might just see your customers magically […]
Do I really need a new logo? Is it worth it? The old one has worked fine for us these past few decades…why should I bother rebranding? You wouldn’t show up to work in a garish pastel pantsuit, so why should your logo stay stuck in the 80’s-90’s? Even a few early 2000 logos are lacking that modern, timeless factor that many 2010-7 logos are strongly sporting these days. A relevant rebrand is every bit as important as updated technology for your business, so what’s stopping you from investing in that redesign? If it’s going to take a little persuasion […]
The ‘single star review’ is never a welcome notification for small businesses currently utilising social media for marketing. The lonely 1 star out of 5 will generally be followed by a client’s (often expletive-laced) narrative regarding an unsatisfactory experience they’ve had with your business. Sometimes the single star won’t be accompanied by any comments at all, and the ‘reviewer’ will just be seeking to bring down your overall rating – an issue we’ve faced ourselves at Tailgunner. Then there’s blatant negativity. A comment will come out of nowhere on one of your posts – cold and uncalled for. How are […]
If you’ve been scrolling through Instagram lately then chances are you’ve probably noticed a line of little blue dots situated under folk’s photos and videos. Taking a moment to investigate this new feature, you’ll discover that a swipe will turn one post into a multi-pictured slideshow. Gimmick or golden marketing tool, today we do a brand-focused breakdown and see how your business might benefit from this new feature!
Soaring sales and increased conversions If you’ve got products to sell then video marketing is your new best friend. Studies show that by merely featuring a product video on your site’s landing page, you can increase conversions by more than 80%! Why? Well, sight is the most dominant of our senses so it therefore makes sense that videos would captivate and influence us more than a paragraph of text or a catchy theme song. If pictures tell a thousand words then continuous moving pictures will be able to simultaneously stimulate and inform your potential customers in a matter of […]