BlOG

What’s trending? 🍁Cosy Season Content: As Aotearoa heads into winter, consumers are thinking comfort, warmth, and home life. Tap into that shift with: This is the whole point: 🎶 “Take My Hand” by goldenmaseThis soft, reflective audio is trending as a reminder to slow down and appreciate the little things. Perfect for Reels showing peaceful moments, daily rituals, or content...

⚡ What’s Trending? 🎬 Meta will be launching ‘Edits’ – A New App for Video Creators A mobile-first video editing app that’s packed with smart features made for creators.It’s designed to streamline short-form content creation, with tools like: If your brand is active on Reels or TikTok, this could become your new secret weapon for content creation. 🖼️ Make a...

Monthly Marketing Roundup: March  ⚡What’s Trending? Lo-fi Aesthetic & ‘Unpolished’ Content Highly produced, hyper-polished visuals are taking a back seat to more organic, casual content.Try: Why it works: It’s real. It’s relatable. It performs. Especially on TikTok and Instagram Reels. Try showing messy workspaces, creative processes, or raw product demos to connect with your audience in a more human way....

New month, new trends! February is packed with opportunities to engage your audience, from Valentine’s Day marketing campaigns to the latest social media updates. Here’s what’s hot in digital marketing right now. What’s Trending? 2025 Pinterest Colour Palette 🎨 Pinterest’s trend predictions for 2025 are in, and these colours are set to dominate branding, marketing, and design: ❤️ Cherry Red...

5 Marketing Trends to Watch for 2025🔮 The new year is already shaping up to be a big one for marketers. With global ad spend expected to surpass $1 trillion, and tools like AI becoming mainstream, it’s all about working smarter, not harder. Here’s what’s on the horizon: 1. Values Over Vanity 🪞 Consumers want brands to mean something. Nearly...

This is your shortcut to catch up on everything happening in the digital marketing world! What’s Trending? Video, Video, Video! 🎥 We all know video is the reigning king of content, TikTok has shared a step-by-step guide to help brands craft captivating, trend-driven videos that connect with audiences. Here’s their 3-step formula: Start with a Hook: Grab attention in the first few...

This is your shortcut to catch up on everything happening in the digital marketing world! What’s Trending? Gift Guides:  With over 732,000 searches, holiday gift guides are top-of-mind for consumers seeking easy inspiration, and their shareable, scrollable format keeps them trending on social platforms. How to Use Gift Guides: Create Branded Guides: Showcase your products by creating simple “Top Gift”...

Your go-to guide for the latest in digital marketing this month! We’ve rounded up all the latest marketing updates for you, so you don’t have to! From Meta’s AI push to TikTok’s new ad tools, we’ve got everything you need to stay ahead of the game. Grab a coffee and dive into this month’s marketing must-knows. ✅ Influencer Marketing Surge...

Your website’s homepage holds the key to captivating your audience and leaving a lasting impression. Within a matter of seconds, it must convey your value proposition and engage visitors to keep them hooked. Unfortunately, we’ve come across one too many poorly designed homepages that look a little like this—not pretty, to say the least. If you’re unsure whether your current...

When it comes to social media marketing, most of us think of the giants: Tik Tok, Instagram, and Facebook. But, what about Pinterest?  Did you know Pinterest is the third-largest social media platform in the US, with over 450 million active users worldwide? The visual search engine which is often overlooked is an absolute game-changer when it comes to connecting...