priya, Author at Tailgunner

Facebook’s Algorithm – Follow these 3 simple hacks to stand out.

Facebook arranges its content based on its users and certain rules. These certain rules are known as Facebook’s ‘algorithm’. The algorithm determines what is seen by users depending on what is relevant and of value to the user.

As a local Wellington digital marketing company, we work with small business owners to increase social reach and views for both organic and paid content. To achieve this, Although the algorithm is highly complex, we’ve put together 3 simple hacks that will help you attract more views and expand your reach.

Frequency

How many times should you post?

Ideally, you should post between one […]

priya2021-04-30T12:42:50+12:00April 30th, 2021|Facebook, Small Business|

Social Media Advertising: The 4 most frequently asked questions

In last month’s blog, we looked at the importance of having a social media strategy in place for your Wellington small business. The main component of a social media strategy pertains to the promotion of your offerings and how you wish to spread your message. Here at Tailgunner, we are often asked many questions on social media advertising. So, today we are sharing four of our most frequently asked questions and our insights.

Question 1: What is the most popular social media platform?

The oldest and most wide-reaching social media network is Facebook. Facebook reaches a staggering

priya2021-03-26T11:58:35+13:00March 26th, 2021|Facebook, Instagram, Small Business, Social Media|

Why your Wellington small business needs a social media marketing strategy

Own a Wellington small business? We know what you’re thinking.

“I don’t need any external help. I use Facebook every day, I can totally manage my own business page.”

The truth is, you probably can. But, should you jump in blind without any direction? Whether you’re going it alone or ready to work with dedicated professionals, every social media initiative needs to start with a discussion on strategy. Here’s why.

Connect with customers

Social media has become a way of life. Any and every topic of conversation is now being discussed online. […]

priya2021-03-26T10:33:53+13:00February 24th, 2021|Small Business, Social Media|

Breaking down Google’s 2021 algorithm: Page Experience

Yes, it’s another algorithm update from Google, but this time there’s plenty of notice.

On November 11, 2020, Google announced that page experience signals in ranking will be introduced in May 2021. The new page experience signals will merge Core Web Vitals with Google’s existing search signals such as; mobile-friendliness, safe browsing, HTTPS-security, and intrusive interstitial guidelines.

If we’ve lost you already it’s okay! We know that for many Wellington small businesses this can be a confusing world to navigate. So, we’re here to break down Google’s new update […]

priya2021-02-19T16:01:06+13:00December 18th, 2020|Search Engine Optimisation, Small Business|

3 customer review tactics for Wellington small businesses.

In today’s digital world, customer reviews are vital. The everyday consumer looks out for them, they will learn from them and most often than not, they will influence a consumer’s buying decisions. For small businesses, reviews are a powerful tool that can assist in building brand credibility and sales; two important objectives. Our Wellington social media specialists have three tactics that will ensure your customers leave you positive reviews.

Make it easy

The secret to receiving good online reviews is to make the process easy. Social media platforms […]

priya2021-03-26T10:35:05+13:00October 28th, 2020|Small Business, Social Media|

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