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About Gabrielle

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So far Gabrielle has created 13 blog entries.

Hey retail owners…your customers are waiting for your film debut! 

Whether you’re selling a service or promoting a product, video marketing is the best way to display all that your brand has to offer. Video marketing is one of the most effective mediums for online advertising. Globally, according to 2018 survey, 54% of consumers say that video content is their preference from a brand or business that they support. What’s more, video content of a high quality is easier than ever to capture and share thanks to 4k resolution cameras on smartphones, and plenty of free video editing software. 

So if ‘anyone can do it’ and everyone […]

2020-10-05T16:07:48+13:00August 25th, 2020|Online Marketing, Social Media|

Ten things design can do for your business right now 

Keep it professional with a beautifully designed Website

Show of hands, how many of you have knee-jerk clicked off a website due to some tragically outdated design? Whether it’s a pixelated, blurry logo or a chaos of illegible typography, a poorly designed or just plain dated website won’t win any visitors. 

So what can design do? 

A well-designed website is a delight, both to view and navigate. A web designer worth their salt can ensure that your site is composed of these key design features: 

  • A simple, easy-to-navigate meny 
  • A clean […]
2020-07-27T15:43:25+12:00July 27th, 2020|Uncategorized|

How to communicate with your customers during Level 3

Before people venture forth into the great unknown beyond their own homes, they’re likely going to look up their local options online and see who’s serving what during the weeks ahead. If you’re relying on a single sign outside your store, cafe or restaurant in order to draw customers in, theres a good chance that barely anyone will see it. Few will have the luxury of being able to drive around browsing takeaway options; such aimless driving will be heavily discouraged if Australia’s restrictions are anything to go by. 

Your best bet for attracting attention and sustaining […]

2020-07-07T09:39:59+12:00April 22nd, 2020|Online Marketing, Small Business|

COVID-19 and your small business: stay social with your customers and client base in 2020

Social media has been absolutely crucial for businesses in the past few months. Supermarkets have been able to update their customers on developments in stock availability, vital medical updates from the WHO have been signal-boosted over multiple networks, world leaders have been able to address nations, and (perhaps most importantly), each of us has had the ability to remain in contact with loved ones internationally. 

Social isolation might be a physical reality, but accessibility to social media means it doesn’t have to be a virtual one. 

In fact, while stocks might be plummetting hither and yon, […]

2020-03-16T20:45:07+13:00March 13th, 2020|Uncategorized|

Making the most out of your first Month of Social Media: First Impressions

First impressions (brainstorming at your first Tailgunner Social Media Meeting)

Be it a casual phone call or a catch-up over coffee, your first meeting with the Tailgunner team is essential to establishing a strong social media presence, particularly in your first month. Your first few posts are pretty important. There’s a lot we can learn from how the posts are received, and how simple they are to prepare and maintain. Before we get caught up on details, we’ll need to get a feel for your brand. 

Here are a few topics we’d like to cover with you at […]

2020-03-16T20:51:42+13:00February 25th, 2020|Uncategorized|

Good giveaway or suspicious scam? How to tell comp from con 

If the summer holiday New World scam taught us anything, it is simply that you can’t be too careful when it comes to competitions. Even when you see a trustworthy brand attached to the giveaway, we would strongly urge you to take a step back and consider these safety measures before giving away your personal information, or following, commenting on, and sharing any scams…

[…]

2020-01-29T01:23:43+13:00January 29th, 2020|Uncategorized|

Is your website ready for Christmas shoppers? 

Because Christmas shoppers are ready for your website! 

It’s the most wonderful time of the year for businesses producing great goods that get snapped up during the festive season. Whether you sell fabulous items that can be purchased and wrapped as presents under the tree, or you provide services that suit the holiday season, your website needs to be ready for the impending wave of customers. We’ve put together a quick guide for you to scan through to test whether or not your website might need maintenance before the silly season really kicks in. 

Ranging from […]

2019-12-04T08:48:28+13:00December 4th, 2019|Uncategorized|

Tips for running a successful Facebook competition

It is a truth universally acknowledged that a business profile in want of more followers can gain a fair few through giveaways. Giveaways are a blessing and a curse – while you might win yourself some much-needed interaction and interest, there’s no guarantee that the likes and comments will flow with each giveaway post.

We know you won’t want to waste any wonderful prizes, especially if your company is in its early social media days and you don’t have a huge budget to contribute to competitions. At the end of the day, you get what you give(away) […]

2019-09-26T18:01:36+12:00September 26th, 2019|Uncategorized|

Google is hungry for SEO and it wants you to EAT

It looks like Google are taking the phrase ‘you are what you eat’ quite literally in their latest SEO update. With the recent introduction of the Expertise, Authority, and Trustworthiness rating (or EAT for short), sites won’t be able to settle for a simple old SEO setup if they have any intention of ranking effectively in the world’s most popular search engine. 

I hope you’re hungry, because in today’s article we’ve got some fresh EAT information for you to chew on. We’ll touch briefly on the new Google SEO ranking guidelines and how you can amend your […]

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