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So far Tailgunner has created 54 blog entries.

Tips for running a successful Facebook competition

It is a truth universally acknowledged that a business profile in want of more followers can gain a fair few through giveaways. Giveaways are a blessing and a curse – while you might win yourself some much-needed interaction and interest, there’s no guarantee that the likes and comments will flow with each giveaway post.

We know you won’t want to waste any wonderful prizes, especially if your company is in its early social media days and you don’t have a huge budget to contribute to competitions. At the end of the day, you get what you give(away) […]

2019-09-26T18:01:36+12:00September 26th, 2019|Uncategorized|

Google is hungry for SEO and it wants you to EAT

It looks like Google are taking the phrase ‘you are what you eat’ quite literally in their latest SEO update. With the recent introduction of the Expertise, Authority, and Trustworthiness rating (or EAT for short), sites won’t be able to settle for a simple old SEO setup if they have any intention of ranking effectively in the world’s most popular search engine. 

I hope you’re hungry, because in today’s article we’ve got some fresh EAT information for you to chew on. We’ll touch briefly on the new Google SEO ranking guidelines and how you can amend your […]

Facebook’s new Top Fan feature is fantastic for small businesses 

Inspired by chat forums and gaming badges, Facebook recently rolled out a feature that rewards your most interactive audience members, dubbing them ‘Top Fans’ with the application of a diamond icon. A Top Fan’s status is displayed in any and all interactions thereafter on your page. Their comments usually ascend to the top of the pile, and other audience members will notice the title beside their name, along with the little grey diamond badge.  

How do fans feel about the status, and how might it benefit your small business? In today’s article we’ll explore the new feature […]

2019-07-10T20:16:51+12:00July 10th, 2019|Uncategorized|

Prepare for liftoff: launching your small business online

Got a new product, service or special event that you can’t wait to share with the world? Congratulations! Launching a new business venture is a thrilling experience. Much like sending a spacecraft successfully into orbit, there’s plenty of engineering involved in ‘lifting off’ your online presence.

If you’re looking to give your business its best chance online, you’ll need the right sort of support, strategies and tools for the task. It’s a competitive world out there on the web. There might be a sea of potential customers out there waiting for you, but it’s up to you to make sure they […]

2019-06-20T20:50:02+12:00June 21st, 2019|Uncategorized|

Getting the best out of your Web Design Brief (Part 2)

  Presenting your preferred examples So you’ve found a glorious website that works in a way you would like for your own brand. Nice! We’ll certainly do our best to create your brand a website with similar style and functionality, but a few things are going to affect how well this works: your product/service, your budget, and your deadline. The team at Tailgunner are problem solvers. We’ll do our best for your brand on the budget and timeframe you give us.

2019-04-09T23:48:32+12:00May 25th, 2017|Blog|

Getting the best out of your Web Design Brief (Part 1)

During a web design project, our team will go out of its way to please our clients – be this through endless edits, additional features (perhaps not included in the brief), and a good deal of trial and error upon request. It’s no secret that some projects can tend to go more smoothly than others. While we can promise that we’ll do our best to inform and educate you about all things web design and project-related, there are a few tips we can offer our clients to ensure a seamless transaction is made between us.

2019-04-09T23:49:38+12:00May 16th, 2017|Blog|

Under the influence: using customers to collect customers

No matter how fantastic your product or service might be, getting the attention of your target audience can be a tremulous task – especially for small kiwi businesses. In a world where we tend to roll our eyes at obvious advertisements, it can be hard to target the trustworthy marketing zone wherein a potential customer can feel comfortable and eventually keen to try your product. Times are changing. Just as the internet morphed into the user-bolstered 2.0, companies are looking to the customers themselves for brand-boosting opportunities. With a little social media smarts… you might just see your customers magically […]

Three reasons why a rebrand is going to be the best bet for your business

Do I really need a new logo? Is it worth it? The old one has worked fine for us these past few decades…why should I bother rebranding? You wouldn’t show up to work in a garish pastel pantsuit, so why should your logo stay stuck in the 80’s-90’s? Even a few early 2000 logos are lacking that modern, timeless factor that many 2010-7 logos are strongly sporting these days. A relevant rebrand is every bit as important as updated technology for your business, so what’s stopping you from investing in that redesign? If it’s going to take a little persuasion […]

2019-04-09T23:52:04+12:00April 21st, 2017|Blog|
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