If your business website doesn’t have a blog, you’re missing out! And here’s why.
Search Engine Optimisation
Having a blog on your website is one of the most effective tools you can use to drive traffic to your site and make your website appear higher in Google. Every time you write a new post which includes some relevant keywords, you increase your chances of people being able to find your website when they search those keywords.
Also, search engines such as Google like websites with active blogs. An active blog tells Google that your website is constantly being updated (an SEO bonus) and is probably more credible and reliable than websites that never get updated.
This is why websites with blogs have 55% more visitors.
Did you know that more than 60% of visitors feel positive about a business after reading its blog. A blog establishes your business as a reputable source of information on a given topic. An active blog tells a visitor to your website that you are someone who cares about that specific topic, that you are willing to learn and share your experiences, and that you probably know what you’re talking about.
This credibility is great for your brand too. People are more likely to purchase from or use the services of companies they “know” or can relate too, so a well-written and insightful blog will increase your chances of doing business, and establish you as a leader in your field.
A blog gives you an opportunity to talk about your products and services in greater detail, without forcing your advertisements on potential clients and customers. A website is a great tool for marketing your business, but a blog gives you a platform to go even further. It lets you chop and change, and creates a channel for smoothly updating your website.
In the 21st Century, customers are always seeking more intimate relationships with the online companies they purchase from . A blog allows customers to see updated and fresh information, testimonials from recent purchasers, and even comments and conversations posted by existing customers. With a blog, you can establish communication and relationships with your customers, and also build trust and credibility along the way.