Monthly Marketing Roundup: March 

⚡What’s Trending?

Lo-fi Aesthetic & ‘Unpolished’ Content

Highly produced, hyper-polished visuals are taking a back seat to more organic, casual content.Try:

• Behind the scenes videos
  
• “Shot on iPhone” no fancy cameras necessary
  
• Handwritten notes, doodles, and raw captions
  

Why it works: It’s real. It’s relatable. It performs. Especially on TikTok and Instagram Reels. Try showing messy workspaces, creative processes, or raw product demos to connect with your audience in a more human way.

🏉 Brands + The Super Rugby Season

Super Rugby is back, and smart Kiwi brands are jumping on the hype. Whether it’s branded watch parties, player partnerships, or merch giveaways—March is prime time to align your marketing with the sporting season. Marketing move: Run footy-themed promotions or content for your local audience. Tie in themes of community, competition, or team spirit.

Valentine’s Day Campaigns We Loved (A Lot)

🌸 LEGO – “Valentine’s Blooms for All”

Who needs flowers that wilt in a week? LEGO’s 2025 Valentine’s Day campaign reimagined gifting with their Botanicals Collection, offering a creative, hands-on alternative to the classic bouquet.

With the tagline “Valentine’s Blooms for All,” LEGO spoke to a broader cultural moment—inclusive, thoughtful gifting that goes beyond the typical couple-centric narrative. Designed with their growing adult audience in mind, the campaign positioned LEGO as a brand that gets modern love (and modern shoppers).

Marketing takeaway:
Consumers are leaning into experiential, meaningful gifts—things they can build, share, or keep. LEGO challenged the “flowers and chocolates” cliché by delivering something playful, lasting, and gender-neutral. If you’re looking to stand out in seasonal campaigns, think beyond tradition and tap into how your product can be part of someone’s experience—not just their shopping list.

🍫 Whittaker’s – “Love That Stands the Test of Time”

For Valentine’s Day, Whittaker’s stepped away from flashy promos and leaned into heartfelt storytelling. Their campaign featured real long-time couples sharing their love stories—no gimmicks, just genuine connection.

With a focus on nostalgia and emotional resonance, the brand reminded us that love—like good chocolate—only gets better with time. And the best part? It wasn’t a hard sell. The chocolate was there, of course, but it played a supporting role to something much deeper.

💡 Marketing takeaway:
Authenticity wins. Real stories connect far more than polished ads. If your brand has a human story to tell, tell it—especially around key seasonal moments.

🗓️ Mark Your Calendars

📅 8 March – International Women’s Day
Celebrate the wāhine in your business, spotlight women-led brands, or run an empowering campaign around this year’s theme: Inspire Inclusion.

🍀 17 March – St. Patrick’s Day
Playful, green-themed content, cheeky discounts, or throwback nostalgia works well here (hello, green milkshakes 👀).

🐣 31 March – Easter Campaigns Begin
Time to launch Easter promos if you haven’t already!.

🌏 22 March – World Water Day
If your brand has a sustainability or environmental angle, now’s a great time to highlight it.

Looking to take your marketing to the next level?
From social media management and paid advertising to web design, SEO, and graphic design, Tailgunner has the tools to help your business grow. Why not start with a free discovery session to see how we can help? 🚀 Book your session today!